Increase traffic, enquiries and sales.
Our approach to SEO goes beyond search positions. We consider everything from the relevancy of your content to the commercial value of your keywords, to ensure we’re driving traffic that’s both highly relevant and likely to convert. We also pay attention to your click through rate, with the aim of making your traffic work smarter as well as harder.
We’ll strategically pursue the terms that are the most relevant for your business, putting together a strategy that encompasses onsite and offsite activity. We use data to shape and inform our campaigns, with the aim of generating the biggest possible impact on your behalf.
We work collaboratively to become an extension of your in-house team.
A holistic approach to SEO.
Google’s algorithm is made up of more than 200 ranking factors. Understanding the subtleties and nuances of these gives us the edge when it comes to your SEO.
Our SEO campaigns encompass many different factors, from optimising the code behind your pages and providing technical fixes, to creating insightful, informative content.
Carefully considered link building gives you the power to rank for your targeted search terms.
Google makes judgements about your site and where to rank it, based on your link profile. Whilst it’s not simply a numbers game like it used to be, the quality, relevance and recency of your backlinks allow Google and other search engines to establish how trusted your site is and to assess its popularity. Therefore link building is still a crucial part of SEO.
It’s also one of the most difficult and time-consuming aspects of SEO. It’s important to work with a company that truly understands the importance of a high-quality backlink strategy.
We take a content-led approach to link building, seeking out partnerships and collaborations, editorial opportunities, and searching for high quality directories that have a natural fit with your business. Wherever we’re looking to get your site featured, we’ll take into consideration relevance, domain authority, traffic and social signals. Examining the link profiles of your competitors also helps us to identify new opportunities.
Ready to take advantage of our expert SEO tactics?
Onsite optimisation puts your site in the best technical health.
Google and other search engines take into consideration your earned, owned and paid media. Naturally, you have the most control over your owned media, which is why it’s so important to get this aspect right. This includes your website.
We always start with an in-depth audit, assessing your website against our comprehensive 44-point checklist, helping us to identify any issues with your site’s coding, structure, design, or content that could potentially be restricting its performance in search engines.
We live and breathe search, staying ahead of trends and algorithm updates to keep you ahead of the competition.
Our Approach to SEO
How we work with clients
We’ll look at your SEO from a holistic point of view, taking into consideration important aspects such as user intent, so we can ensure your website gives both users and search engines what they want. Our deep understanding of ranking factors allows us to maximise the performance of your SEO strategy.
We’ll look at the various technical aspects of your website such as site speed and performance, as well as the content, including page titles, descriptions, and header tags. This will ensure your site is indexable by search engines and set up for success when it comes to SEO.
The reputation of your website depends on the quality of its backlinks and the content you distribute. We’ll build links from a variety of reputable sources, designed to ensure a steady path to success, identifying topics for relevant content which grabs the attention of your online audience.
We offer transparency and communication at every stage, with monthly reporting as well as regular meetings. You’ll also have access to a dedicated Account Manager on hand to ensure continual improvement and refinement of campaigns to drive performance at all stages.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
Halls Property Group
Simplicity Smart Lockers
Essex Tree Brothers
Horton & Garton
SEO works by optimising your website to perform better in search engines. By paying attention to a number of onsite factors (such as technical fixes, coding, and content), as well as offsite factors (such as content distribution and link building), your site can become more visible to people searching for the phrases most relevant to your business.
The benefits of a carefully considered SEO strategy are far-reaching. Of course, the primary aim of SEO is to increase your search positions for your most relevant keywords, and with this obviously comes an increase in traffic to your site.
In addition to this, a number of the onsite optimisation actions we undertake for SEO will also improve the quality of your site and user experience, such as unique, well written content, technical fixes, or improving your site structure and navigation.
Put simply, yes. While the main objective of SEO is to increase your search positions, by doing so you’ll see an increase in traffic to your site. To make more sales, you need to feed every stage of the funnel, and SEO is a sustainable way of doing this.
Done carefully, SEO not only increases your traffic, but provides you with the most relevant and likely to convert traffic. That’s because an experienced SEO company will take user intent and competition into account when conducting keyword research.
The problem surrounding the SEO industry is that it’s not an area many clients (and indeed many generalist marketers) have a true understanding of. The fact that a lot of SEO actions aren’t particularly ‘visible’ (such as code tweaks or technical fixes), can make it difficult for business owners to see where their budget is being spent.
An experienced SEO agency, such as FSE Digital, will always begin with a full site audit, identifying areas that need attention and working on your onsite optimisation, whilst also putting together a comprehensive offsite strategy. This might include content creation and distribution to relevant websites and online magazines in your industry. A good SEO agency will establish a neighbourhood of relevant domains that take into consideration a blend of different metrics such as domain authority, readership, website traffic and social signals.
SEO can be one of the most cost-effective, and therefore sustainable ways of directing traffic to your website. Unlike PPC or social media ads, which stop when the budget runs out, SEO is working on behalf of your brand 24/7.
However, it’s only effective if it’s generating enquiries. An experienced SEO agency will help you increase traffic to your website by improving your search positions, but they’ll also carry out research to ensure you’re attracting the right kind of traffic, as well as paying attention to your content and user experience to increase your click through rate.