Almost 90% of searchers select a listing from the first page of Google – SEO has never been more important
Increase traffic, enquiries and sales
Our approach to SEO goes beyond search positions. We consider everything from the user intent behind a keyword, to its commercial value, to make sure we’re driving traffic that’s highly relevant and most likely to convert. We also pay attention to your click through rate, to make this traffic work even harder.
We’ll also strategically pursue terms that have a high search volume, putting together a strategy that encompasses onsite and offsite activity. We then use data to shape and inform our campaigns, so that they have the biggest impact on your business
A holistic approach to SEO
Google’s algorithm is made up of more than 200 ranking factors, and it’s understanding the subtleties and nuances of these that gives us the edge.
Our SEO campaigns are formed of many different factors, from optimising the code behind your pages, to technical fixes, to creating insightful, informative content.
Onsite optimisation puts your site in the best technical health
Google takes into consideration your earned, owned and paid media. Naturally, you have the most control over your owned media, which is why it’s so important to get this aspect right. This includes your website.
We always start with an in-depth audit, assessing your website within the framework of our comprehensive 44-point checklist, helping us to identify any issues with your site’s coding, structure, design or content that could potentially be restricting its performance in search.
We live and breathe Google, staying ahead of trends and algorithm updates to keep you ahead of the competition.
Carefully considered link building gives you the power to rank for your targeted search terms
Link building is still a crucial part of SEO; Google makes judgements about your site, and therefore where to rank you, based on your link profile. The quality, quantity, relevance and recency of your backlinks allows Google to establish how trusted and popular your site is.
It’s also one of the most difficult and time-consuming aspects of SEO. It’s important to work with a company that truly understands the importance of a natural and high-quality backlink profile.
We take a content-led approach to link building, seeking out partnerships and collaborations, editorial opportunities, blogging, creating press releases, and searching for high quality directories. Wherever we’re looking to get featured, we’ll take into consideration relevance, domain authority, traffic and social signals. Examining the link profiles of your competitors also helps us to identify new opportunities.
How we work
Getting to understand your business and the space you sit within is crucial for us to create content that really gets to the heart of what you do, as well as understand what we need to do to overtake those around you.
A technical site audit and competitor research gives us the best framework to build a strategy around. We’ll always be upfront about the work we’re doing, and are more than happy to talk you through our plans. Our clients can be as involved as they wish during the process, but we do generally find that the more we collaborate, the more you get out of your campaign.
It’s no secret that SEO agencies do have an unfortunate reputation for poor communication, but we work hard against that stereotype, with regular communication and reporting. We’re open, honest, friendly people, so please don’t hesitate to contact us.
Got some questions?
How does SEO work?
SEO works by optimising your website to perform better in the search engines. By paying attention to a number of onsite factors (such as technical fixes, coding, and content), as well as offsite factors (such as content distribution and link building), your site can become more visible to people searching for the phrases most relevant to your business.
How will SEO help my business?
The benefits of a carefully considered SEO strategy are far-reaching. Of course, the primary aim of SEO is to increase your search positions for your most relevant keywords, and with this obviously comes an increase in traffic to your site.
In addition to this, a number of the onsite optimisation actions we undertake for SEO will also improve the quality of your site and user experience, such as unique, well written content, technical fixes, or improving your site structure and navigation.
Can SEO increase sales?
Put simply, yes. While the main objective of SEO is to increase your search positions, with this comes an increase in traffic. To make more sales, you need to feed every stage of the funnel, and SEO is a sustainable way of doing this.
Done carefully, SEO not only increases your traffic, but provides you with the most relevant and likely to convert traffic – an experienced SEO company will take user intent and competition into account when conducting keyword research.
What do SEO companies actually do?
The problem surrounding the SEO industry is that it’s not an area many clients (and indeed many traditional marketers) have a true understanding of. Add to that, the fact that a lot of SEO actions aren’t particularly “visible” (such as code tweaks or technical fixes) and it can be difficult to understand where your budget is being spent.
An experienced SEO agency, such as FSE Digital, will always begin with a full site audit, identifying areas that need attention and working on your onsite optimisation, whilst also putting together a comprehensive offsite strategy. This might include content creation and distribution to relevant websites and online magazines in your industry. An offsite SEO agency will establish a neighbourhood of relevant domains that take into consideration a blend of different metrics such as domain authority, readerships, website traffic and social signals.
Are SEO companies worth the money?
SEO is one of the most cost-efficient, and therefore sustainable, ways of directing traffic to your website. Unlike PPC or with social media ads, you do not pay when someone clicks to your website through your organic listing.
That being said, it’s only effective if you’re getting enquiries. An experienced SEO agency will help you increase traffic to your website by improving your search positions, but they’ll also carry out the research to help you attract the right traffic, as well as pay attention to your page titles and meta descriptions to increase your click through rate.