About Our SEO Services

Our approach to SEO goes beyond search positions. We consider everything from the relevancy of your content to the commercial value of your keywords, to ensure we’re driving traffic that’s both highly relevant and likely to convert. We also pay attention to your click through rate, with the aim of making your traffic work smarter as well as harder.

We’ll strategically pursue the terms that are the most relevant for your business, putting together a strategy that encompasses onsite and offsite activity. We use data to shape and inform our campaigns, with the aim of generating the biggest possible impact on your behalf.

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We tailor Our SEO service to your goals and objectives. Read through our SEO case studies below.

See Our SEO Case Studies

Google’s algorithm is made up of more than 200 ranking factors. Understanding the subtleties and nuances of these gives us the edge when it comes to your SEO.

Our SEO campaigns encompass many different factors, from optimising the code behind your pages and providing technical fixes, to creating insightful, informative content.

Why Search Engine Optimisation Matters

Google makes judgements about your website and where to position it in organic search, based on many different metrics and backlinks is an extremely important metric. Whilst it’s not simply a numbers game like it used to be, the quality, relevance and recency of your backlinks allow Google and other search engines to establish how trusted your site is and to assess its popularity. Taking all of this into consideration, link building is still a crucial part of SEO services.

It’s also one of the most difficult and time-consuming aspects of SEO. It’s important to work with a company that truly understands the importance of a high-quality backlink strategy.

We take a content-led approach to link building, seeking out partnerships and collaborations, editorial opportunities, and searching for high quality directories that have a natural fit with your business. We often see the approach of any link will do, but this is certainly not the case. We’ll take into consideration relevancy, domain authority, citation flow, trust flow, authority score, location and many other metrics to find the best possible opportunities for your website.

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How Our SEO Services Work in Organic Search

Google and other search engines take into consideration your earned, owned, and paid media. Naturally, you have the most control over your owned media, which is why it’s so important to get your onpage optimisation right. This includes your website.

We always start with an in-depth audit, assessing your website against our comprehensive 44-point checklist, helping us to identify any issues with your site’s coding, structure, design, or content that could potentially be restricting its performance in search engines.

We live and breathe search, staying ahead of trends and algorithm updates to keep you ahead of the competition.

Our Approach to SEO

How we work with clients

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We’ll look at your SEO from a holistic point of view, taking into consideration important aspects such as user intent, so we can ensure your website gives both users and search engines what they want. Our deep understanding of ranking factors allows us to maximise the performance of your SEO strategy.

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Onsite Optimisation

We’ll look at the various technical aspects of your website such as site speed and performance, as well as the content, including page titles, descriptions, and header tags. This will ensure your site is indexable by search engines and set up for success when it comes to SEO.

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Offsite Optimisation

The reputation of your website depends on the quality of its backlinks and the content you distribute. We’ll build links from a variety of reputable sources, designed to ensure a steady path to success, identifying topics for relevant content which grabs the attention of your online audience.

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Ongoing Consultancy

We offer transparency and communication at every stage, with monthly reporting as well as regular meetings. You’ll also have access to a dedicated Account Manager on hand to ensure continual improvement and refinement of campaigns to drive performance at all stages.

Recent case studies

We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.

Halls Property Group
New Enquiries


Top 3 Keywords
Organic Traffic

Keyword Positions

Lighthouse Score
Hey Presto
Organic Impressions

New Enquiries

Keyword Positions
Simplicity Smart Lockers
Organic Traffic


New Leads
Essex Tree Brothers
Business Growth

Traffic Increase

Conversion Rate
Fambridge Care
Organic traffic

Time on page

Business Growth
Power Developments
New Users

Bounce Rate

Click Spend
Horton & Garton
New Users

Bounce Rate

Click Spend
London Drainage
Organic traffic

Traffic increase

Top 3 keywords
How Does SEO Work?

SEO works by optimising your website to perform better in search engines. By paying attention to a number of onsite factors (such as technical fixes, coding, and content), as well as offsite factors (such as content distribution and link building), your site can become more visible to people searching for the phrases most relevant to your business.

For more detail, we have written a post on what is SEO.

How Will SEO Help My Business?

The benefits of a carefully considered SEO strategy are far-reaching. Of course, the primary aim of SEO is to increase your search positions for your most relevant keywords, and with this obviously comes an increase in traffic to your site.

In addition to this, a number of the onsite optimisation actions we undertake for SEO will also improve the quality of your site and user experience, such as unique, well written content, technical fixes, or improving your site structure and navigation.

Can SEO Increase Sales & Enquiries?

Put simply, yes. While the main objective of SEO is to increase your search positions, by doing so you’ll see an increase in traffic to your site. To make more sales, you need to feed every stage of the funnel, and SEO is a sustainable way of doing this.

Done carefully, SEO not only increases your traffic but provides you with the most relevant and likely to convert traffic. That’s because an experienced SEO company will take user intent and competition into account when conducting keyword research.

What Do SEO Companies Actually Do?

The problem surrounding the SEO industry is that it’s not an area many clients (and indeed many generalist marketers) have a true understanding of. The fact that a lot of SEO actions aren’t particularly ‘visible’ (such as code tweaks or technical fixes), can make it difficult for business owners to see where their budget is being spent.

An experienced SEO agency, such as FSE Digital, will always begin with a full site audit, identifying areas that need attention and working on your onsite optimisation, whilst also putting together a comprehensive offsite strategy. This might include content creation and distribution to relevant websites and online magazines in your industry. A good SEO agency will establish a neighbourhood of relevant domains that take into consideration a blend of different metrics such as domain authority, readership, website traffic and social signals.

Are SEO Companies Worth the Investment?

SEO can be one of the most cost-effective, and therefore sustainable ways of directing traffic to your website. Unlike PPC or social media ads, which stop when the budget runs out, SEO is working on behalf of your brand 24/7.

However, it’s only effective if it’s generating enquiries. An experienced SEO agency will help you increase traffic to your website by improving your search positions, but they’ll also carry out research to ensure you’re attracting the right kind of traffic, as well as paying attention to your content and user experience to increase your click-through rate (CTR).

Why are Keywords So Important for SEO?

Keywords are important for SEO because they act as the bridge between what users are searching for and the content on your website. By strategically incorporating relevant keywords into your content, you increase the likelihood of your website appearing in search engine results for those keywords.

Targeting the right keywords attracts the right audience and users to your website, improving its visibility and potential for engagement. Search engines such as Google, assess the relevance of your content based on keywords, so using them effectively throughout your page’s content and metadata enhances your website’s overall ranking. As standard, we incorporate keyword research into everything we do throughout throughout and SEO campaign.