Almost 90% of searchers select a listing from the first page of Google – SEO has never been more important
Increase traffic, enquiries and sales
Our approach to SEO goes beyond search positions. We consider everything from the user intent behind a keyword, to its commercial value, to make sure we’re driving traffic that’s highly relevant and most likely to convert. We also pay attention to your click through rate, to make this traffic work even harder.
We’ll also strategically pursue terms that have a high search volume, putting together a strategy that encompasses onsite and offsite activity. We then use data to shape and inform our campaigns, so that they have the biggest impact on your business
Onsite optimisation puts your site in the best technical health
Google takes into consideration your earned, owned and paid media. Naturally, you have the most control over your owned media, which is why it’s so important to get this aspect right. This includes your website.
We always start with an in-depth audit, assessing your website within the framework of our comprehensive 44-point checklist, helping us to identify any issues with your site’s coding, structure, design or content that could potentially be restricting its performance in search.
We live and breathe Google, staying ahead of trends and algorithm updates to keep you ahead of the competition.
Carefully considered link building gives you the power to rank for your targeted search terms
Link building is still a crucial part of SEO; Google makes judgements about your site, and therefore where to rank you, based on your link profile. The quality, quantity, relevance and recency of your backlinks allows Google to establish how trusted and popular your site is.
It’s also one of the most difficult and time-consuming aspects of SEO. It’s important to work with a company that truly understands the importance of a natural and high-quality backlink profile.
We take a content-led approach to link building, seeking out partnerships and collaborations, editorial opportunities, blogging, creating press releases, and searching for high quality directories. Wherever we’re looking to get featured, we’ll take into consideration relevance, domain authority, traffic and social signals. Examining the link profiles of your competitors also helps us to identify new opportunities.
Really pleased with the increase of new enquiries and instructions so far this year. Lets keep it going!
James Gibbon, Balgores
Just wanted to say a quick thank you for all the new instructions and enquiries so far this year. Keep up the good work guys!
Paul Hayes, Balgores-Hayes
Objective IT is very satisfied with the professionalism, knowledge and friendliness of the FSE team. Our investment in SEO during 2014 has provided the biggest return on investment compared to other outsourced marketing campaigns. Thank you
Karen Harding, Objective IT