Developing tailored link building strategies.
Plenty of SEO experts have claimed that link building is dead in recent years. The reality is, if you want your website to appear authoritative in the eyes of the major search engines, you still need to be interacting with other well-established websites in your industry. Bespoke link building services from FSE are designed to expand and optimise your website’s link profile gradually and sustainably, shielding you from algorithmic penalties.
We build high quality links from a range of sources, but the exact nature of your link building campaign will depend on the industry you’re in and the resources that are available.
We don’t offer set packages, we provide flexible, highly personalised link building services that are generally developed in partnership with our clients.
We work collaboratively to become an extension of your in-house team.
How do we build links?
Links can be acquired from a huge range of websites, from popular blogs and forums to online directories. The key is to create a natural-looking mix of link types. We can deploy content marketing techniques, drive promotion via social media, and can even explore paid link options, including banner placements and sponsorship deals, if we believe these third party websites will bring enough value to your campaign.
Our SEO link building services are managed and implemented by our in-house team to ensure that the work we deliver is of a consistently high quality. We’re also able to provide link reports at the end of every calendar month that contain details of the mentions your website has received.
Best practices for link building.
Despite increasing complexity in how search engines rank results, the basic principles when it comes to link building are still relevancy and authority, despite the hundreds of other signals used by major search engines like Google.
Volume and quality of links are the main principles of PageRank, the first and best known algorithm used by Google, and the single largest factor in elevating it to its current position as the most popular and trusted search engine in the world.
The emphasis however, is quality, and over the years, Google has gone to increasing lengths to make sure the best companies get the best ratings. They’ll penalise those that breach their Webmaster guidelines to artificially inflate the number of links. Perhaps the best known of these measures is Google Penguin, which caused plenty of media attention on its introduction by by penalising sites that resort to “spamdexing” activities, which had a huge effect on rankings.
While many see algorithms like Penguin as a threat to their SEO activities, we see them as a benefit to your company as they help ensure only the best quality links.
Ready to take advantage of our expert SEO tactics?
Link building strategies.
Gone are the days when generating thousands of links from questionable domains will guarantee first page positions. The key to a successful SEO campaign is to develop a holistic, bespoke link building strategy that ties in with the overall marketing objectives of your organisation and makes you appear authoritative.
Our team of SEO consultants have spent their careers developing an extensive database of websites that offer linking opportunities for clients in a huge range of industries.
All the websites we use for link building purposes have been manually vetted by our in-house team; considering aspects such as domain authority, page rank, traffic levels, functionality, usability, and page load speed to determine whether or not it meets our high quality standards and is suitable for inclusion in your campaign.
Our Approach to SEO
How we work with clients
We’ll look at your SEO from a holistic point of view, taking into consideration important aspects such as user intent, so we can ensure your website gives both users and search engines what they want. Our deep understanding of ranking factors allows us to maximise the performance of your SEO strategy.
We’ll look at the various technical aspects of your website such as site speed and performance, as well as the content, including page titles, descriptions, and header tags. This will ensure your site is indexable by search engines and set up for success when it comes to SEO.
The reputation of your website depends on the quality of its backlinks and the content you distribute. We’ll build links from a variety of reputable sources, designed to ensure a steady path to success, identifying topics for relevant content which grabs the attention of your online audience.
We offer transparency and communication at every stage, with monthly reporting as well as regular meetings. You’ll also have access to a dedicated Account Manager on hand to ensure continual improvement and refinement of campaigns to drive performance at all stages.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
Halls Property Group
Simplicity Smart Lockers
Essex Tree Brothers
Horton & Garton
SEO works by optimising your website to perform better in search engines. By paying attention to a number of onsite factors (such as technical fixes, coding, and content), as well as offsite factors (such as content distribution and link building), your site can become more visible to people searching for the phrases most relevant to your business.
The benefits of a carefully considered SEO strategy are far-reaching. Of course, the primary aim of SEO is to increase your search positions for your most relevant keywords, and with this obviously comes an increase in traffic to your site.
In addition to this, a number of the onsite optimisation actions we undertake for SEO will also improve the quality of your site and user experience, such as unique, well written content, technical fixes, or improving your site structure and navigation.
Put simply, yes. While the main objective of SEO is to increase your search positions, by doing so you’ll see an increase in traffic to your site. To make more sales, you need to feed every stage of the funnel, and SEO is a sustainable way of doing this.
Done carefully, SEO not only increases your traffic, but provides you with the most relevant and likely to convert traffic. This is because an experienced SEO company will take user intent and competition into account when conducting keyword research.
The problem surrounding the SEO industry is that it’s not an area many clients (and indeed many generalist marketers) have a true understanding of. The fact that a lot of SEO actions aren’t particularly ‘visible’ (such as code tweaks or technical fixes), can make it difficult for business owners to see where their budget is being spent.
An experienced SEO agency, such as FSE Digital, will always begin with a full site audit, identifying areas that need attention and working on your onsite optimisation, whilst also putting together a comprehensive offsite strategy. This might include content creation and distribution to relevant websites and online magazines in your industry. A good SEO agency will establish a neighbourhood of relevant domains that take into consideration a blend of different metrics such as domain authority, readership, website traffic and social signals.
SEO can be one of the most cost-effective, and therefore sustainable ways of directing traffic to your website. Unlike PPC or social media ads, which stop when the budget runs out, SEO is working on behalf of your brand 24/7.
However, it’s only effective if it’s generating enquiries. An experienced SEO agency will help you increase traffic to your website by improving your search positions, but they’ll also carry out research to ensure you’re attracting the right kind of traffic, as well as paying attention to your content and user experience to increase your click through rate.