The power of words
Your content says everything about you. It communicates more than just your products or services, but also your values, your vision and your personality. The right language really gets to the heart of what you do, who you are and what makes you different. It has the ability to inform, inspire and incite people to take action, turning prospects into clients.
Our content services include the creation of a brand messaging deck, which can help set you apart from your competition and provide consistency and clarity in everything you do.
We work collaboratively to become an extension of your in-house team.
Content is at the heart of your marketing strategy
From the website itself, to your social channels, email marketing, SEO, and paid ads, everything you do begins with content.
Our experienced copywriters can work closely with you to fully understand what sets you apart as a thought leader in your industry, and help bring your business to life.
For more information on our extensive range of content services, click below:
Creating copy for a range of purposes
When creating content we always consider the reader, drawing upon both short and long form content across multiple channels, including:
- Website content
- Product descriptions
- Press releases
- Email content
- Blog posts
- Case studies
- Opinion pieces
- Content audits
- Content calendars
- Content workshops
- Social media content
Ready to take advantage of our expert content tactics?
Content which enhances your SEO strategy
Well written, meaningful content has never been more important for SEO. Despite Google continually evolving their algorithm, providing users with the best result for their search query is still key. Offering well-researched copy that answers their questions, and gives readers all the information they need to make a decision, is as critical as ever.
Original content is also the best way to earn high-quality links naturally; a vital aspect of SEO. Offering a unique angle on a trending topic or putting together innovative research or insights are great ways to achieve coverage on the most coveted platforms.
All content we create for SEO, whether it’s onsite or offsite, begins with extensive keyword research.
Our Approach to content
How we work with every client
We don’t create content for contents sake. We’ll take the time to understand your audiences, where they look for information, and how they digest it, and create content which answers the questions they’re asking. We’ll ensure that content usage is maximised across channels to increase engagement.
Both users and search engines prefer content which is unique. We’ll create content which helps new users discover your brand and positions your business as an authority in its field, making you the go to source of information in your industry.
We can provide a mixture of long and short from content; including whitepapers, infographics, and guides, which are interesting and easy to digest. Our aim is to give your readers the information they need at every stage of their buying journey.
We’ll choose the channels that will get your content the most exposure and help more of your target audience to engage with it. Where possible we’ll repurpose content to ensure that whatever format your readers prefer, it’s easily digestible for them.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
Halls Property Group
Simplicity Smart Lockers
Essex Tree Brothers
Horton & Garton
Onsite SEO includes everything from the way your website is structured, to its navigation, to the code behind it, to the content that’s on your pages.
We follow a 44-point website checklist that helps us establish the health of your site, as well as identify areas that might be holding back its performance. These could be technical fixes, or issues that relate to user experience. They could also be opportunities to create some additional content that provide your visitors with more information about your products or services.
All of these activities are classed as onsite SEO, as they are all changes which are made directly to your site.
You really need to concentrate on both to give yourself the best chance of ranking well for your most relevant search terms.
It’s true that a few high-quality links might have more of an impact than a couple of technical tweaks, however it would normally take more time and effort to acquire those links. It’s all about collective impact. Once you’ve got your site in the best shape possible, you have a solid base to begin your content outreach with.
Onsite SEO is important because if your site isn’t in the right shape from a technical, UX or content perspective, you’ll struggle to rank well regardless of the work you do offsite. Having a well optimised site is important for SEO, but the onsite changes we make as part of your search engine optimisation strategy have benefits far beyond this, improving the user experience of your visitors, and working to increase your conversion rate.
Offsite SEO (like links, coverage and social shares) isn’t guaranteed, but with onsite SEO you have the opportunity to do everything right that is within your power.
The general principles of onsite SEO broadly remain the same, however a more natural approach to optimisation is now recommended. Google prioritises the best result for any given query, not just the most optimised site for this term. This means being informative and providing the best user experience possible. That’s why factors such as high-quality, original copy have become more important.