People form a first impression of you within seven seconds. In today’s digital world, that’s about the time it takes to read 30 words. Make yours count.
The power of language
Your content says everything about you. It communicates more than just your products or service, but your values, your vision, your personality. The right language really gets to the heart of what you do, who you are and what makes you different. It has the ability to inform, inspire and incite people to take action. It can turn a visit into a sale, a stranger into a customer.
Content fuels every part of your marketing
Content is at the centre of every piece of marketing. From your website itself, to your social channels, email marketing, SEO, even paid search ads or remarketing banners; everything you do begins with content.
Our experienced copywriters can work closely with you to fully understand what sets you apart, and bring your business to life.
For more information on our extensive range of content services, please see below:
Creating copy for a range of purposes
We always consider the end goal when putting copy together, drawing upon the best formats and channels to achieve your objectives. Here’s just some of the content we regularly put together:
- Website content
- Landing pages
- Product descriptions
- Press releases
- Email content
We’re also adept at creating content for use in offline materials, including:
- Print magazines and newspapers
- Blogs and articles
- Case studies
- Opinion pieces
- Content audits
- Content calendars
- Content workshops
- Social media content
Get in touch to discuss your content needs in more detail.
Content should be at the core of your SEO strategy
Well-written, meaningful content has never been so important for SEO. As Google’s algorithm continually evolves, the emphasis is on providing a user with the best result for any given search – that means offering well-researched copy that answers their questions, and gives them all the information they need to make a decision.
Original content is also the best way to earn those high-quality links naturally; arguably the most crucial aspect of SEO. If a picture is worth a thousand words, then a really strong link is worth a thousand pictures. Offering a unique angle on a trending topic, compiling new data, or putting together unprecedented research or insights are all great ways to achieve coverage on the most coveted platforms.
All of the content we create for SEO, whether it’s onsite or offsite, begins with extensive keyword research. We consider user intent, commercial value and search volume in every keyword we target, and keep abreast of algorithm updates to give you the best chance of performing well in search.