People form a first impression of you within seven seconds. In today’s digital world, that’s about the time it takes to read 30 words. Make yours count.
The power of language
Your content says everything about you. It communicates more than just your products or service, but your values, your vision, your personality. The right language really gets to the heart of what you do, who you are and what makes you different. It has the ability to inform, inspire and incite people to take action. It can turn a visit into a sale, a stranger into a customer.
Content fuels every part of your marketing
Content is at the centre of every piece of marketing. From your website itself, to your social channels, email marketing, SEO, even paid search ads or remarketing banners; everything you do begins with content.
Our experienced copywriters can work closely with you to fully understand what sets you apart, and bring your business to life.
For more information on our extensive range of content services, please see below:
Creating copy for a range of purposes
We always consider the end goal when putting copy together, drawing upon the best formats and channels to achieve your objectives. Here’s just some of the content we regularly put together:
- Website content
- Landing pages
- Product descriptions
- Press releases
- Email content
We’re also adept at creating content for use in offline materials, including:
- Print magazines and newspapers
- Blogs and articles
- Case studies
- Opinion pieces
- Content audits
- Content calendars
- Content workshops
- Social media content
Get in touch to discuss your content needs in more detail.
Content should be at the core of your SEO strategy
Well-written, meaningful content has never been so important for SEO. As Google’s algorithm continually evolves, the emphasis is on providing a user with the best result for any given search – that means offering well-researched copy that answers their questions, and gives them all the information they need to make a decision.
Original content is also the best way to earn those high-quality links naturally; arguably the most crucial aspect of SEO. If a picture is worth a thousand words, then a really strong link is worth a thousand pictures. Offering a unique angle on a trending topic, compiling new data, or putting together unprecedented research or insights are all great ways to achieve coverage on the most coveted platforms.
All of the content we create for SEO, whether it’s onsite or offsite, begins with extensive keyword research. We consider user intent, commercial value and search volume in every keyword we target, and keep abreast of algorithm updates to give you the best chance of performing well in search.
Frequently Asked Questions
What does onsite SEO include?
Onsite SEO includes everything from the way your website is structured, to its navigation, to the code behind it, to the content that’s on your pages.
We follow a 44-point website checklist that helps us establish the health of your site, as well as identify areas that might be holding back its performance. These could be technical fixes, or issues that relate to user experience. They could also be opportunities to create some additional copy that provide your visitors with more information about your products or services.
All of these activities are classed as onsite SEO, as they are all changes made directly to your site.
Why is onsite SEO important?
Onsite SEO is so important because if your site isn’t in the right shape from a technical, UX or content perspective, you’ll struggle to rank well regardless of the work you do offsite. Obviously having a well optimised site is important for SEO, but the onsite changes we make as part of your search engine optimisation strategy have benefits far beyond SEO, improving the user experience of your visitors, and working to increase your conversion rate.
The other reason onsite SEO is so important to get right is because it’s the part you can control. You can’t guarantee links, coverage and social shares, but with onsite SEO you have the opportunity to do everything right that is within your power.
What is more effective, onsite SEO or offsite SEO?
It should never be an either/or situation. You really do need to concentrate on both to give yourself the best chance of ranking well for your most relevant search terms.
It’s true that a few really high-quality links might have more of an impact than a couple of technical tweaks, but it would normally take more time and effort to acquire those links so it’s all relative. It’s about the collective impact. Once you’ve got your site is the best shape possible, you have a solid base to begin outreach with.
How has onsite SEO changed?
Onsite SEO advice has probably changed slightly less than offsite SEO over the past several years, but it is still constantly evolving. A more natural approach to optimisation is now recommended. Google is prioritising providing the best result for any given query – not just the site most optimised for this term. This means being informative and providing the best user experience possible. That’s why factors such as site speed and high-quality copy have become more important.