How Ecommerce SEO Can Help Your Business

Creating an ecommerce website that looks great and works well for your customers is extremely important, but there’s no point in having an online store if nobody can find you, which is why ecommerce SEO is so vital. At FSE Digital, we understand the struggles that businesses can face when it comes to growing the sales of their online store. For over a decade, our dedicated team have been helping clients to harness the power of search engines, maximise visibility and increase online sales with our data-driven ecommerce SEO services.

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We tailor our Ecommerce SEO service to your goals and objectives. Read through our ecommerce case studies below.

Ecommerce Case Studies


With a wealth of experience and a track record of success, our knowledge of e-commerce SEO is second to none. Through multiple core updates from Google to the introduction of core web vitals, our team is ahead of the curve when it comes to maximising your website’s visibility

Our e-commerce SEO tactics include but are not limited to onsite SEO, off-site SEO, and technical SEO. We cover all bases when it comes to crafting an effective strategy that will help you accelerate your growth online.

Our Approach to Ecommerce SEO

With a proven track record of delivering real, tangible growth for clients with online businesses, our ecommerce SEO team utilise proven tactics, relevant data, and cutting-edge technologies to pave the way to organic success.

Here are just some of the aspects involved in our ecommerce SEO process.

Onsite Optimisation

Content is very important when it comes to SEO, which is why we spend a lot of time and resource researching and crafting the best content for your audience, whilst using best practice’s set by Google such as; E-E-A-T. From the optimisation of existing blog posts, landing pages, and products to creating new, relevant, and optimised website pages, our specialists take a content-led approach that will help to deliver the best results for your business.

Keyword Research

How your audience finds you is down to finding the best and most relevant keywords for your industry. Through our in-depth keyword research we look at relevant terms, phrases, products, trends, and search intent that will be used to develop a keyword road map to reach potential customers. These keywords are vital to the whole campaign and will be used to optimise the website and its content in various ways, helping to improve rankings and generate more traffic.

Link Building

Enhancing users and search engines perception of a website’s relevance, popularity, authority, and reliability can be achieved through effective link building. When other sites, people, or pages online link to your website, it builds credibility for your content which helps to positively impact rankings within search engine results pages. At FSE Digital, we utilise a number of link building strategies to make connections through quality content and manual outreach, including things like – guest posting, business listings, claiming broken links, blogger outreach, brand mentions, niche edits, backlink gap analysis, and many other techniques.

Technical SEO

By performing one of our manual 44 point in-depth technical audits of your website, we will identify any errors or problems that could be affecting SEO such as HTTPS, XML Sitemap, page speed, and mobile friendliness. Rectifying these types of issues helps your website perform better and makes it much quicker for search engines to crawl and index. Technical SEO is quite often overlooked and is something that can help create the foundations for your website when it comes to ranking for competitive keywords.

Ready to take advantage of our expert Ecommerce SEO tactics?

Recent case studies

We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.

Halls Property Group
New Enquiries
780

Revenue
148%

Top 3 Keywords
56
TriMedika
Organic Traffic
400%

Keyword Positions
250

Lighthouse Score
98
Hey Presto
Organic Impressions
1460%

New Enquiries
156

Keyword Positions
513
Simplicity Smart Lockers
Organic Traffic
142%

Enquiries
238%

New Leads
312
Essex Tree Brothers
Business Growth
210%

Traffic Increase
70%

Conversion Rate
7%
Fambridge Care
Organic traffic
175%

Time on page
23%

Business Growth
148%
Power Developments
New Users
139%

Bounce Rate
21%

Click Spend
4%
Horton & Garton
New Users
12%

Bounce Rate
262%

Click Spend
42%
London Drainage
Organic traffic
2,000

Traffic increase
51%

Top 3 keywords
62
What is Ecommerce SEO?

Ecommerce Search Engine Optimisation (SEO) is the process of optimising your website store through various best practices to help you appear higher in organic search. This involves three main pillars, known as onsite SEO, Off-site SEO, and technical SEO.

What’s the Difference Between SEO and Ecommerce SEO?


The main difference between SEO and e-commerce SEO is the audience in which you are optimising for. SEO is broadly speaking optimising a website through different tactics to help appear higher in search engine. Ecommerce SEO is specifically working on websites that sell websites directly through their online store.

Which Ecommerce Platform is Best for SEO?


The best e-commerce platform for you and your business can depend on a range of factors such as the size of your business, amount of products, budget, and much more. However, through our years of experience in e-commerce SEO, we very much recommend Shopify for new stores to help get you moving in the right direction. We have a team of specialists that have years of experience in Shopify SEO.