How SEO Can Help Your Online Business

Creating an ecommerce website that looks great and works well for your customers is extremely important, but there’s no point in having an online store if nobody can find you, which is why ecommerce SEO is so vital. At FSE Digital, we understand the struggles that businesses can face when it comes to growing the sales of their online store. For over a decade, our dedicated team have been helping clients to harness the power of search engines, maximise visibility and increase online sales with our data-driven ecommerce SEO services.

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We tailor our service to your goals and objectives. Read through our ecommerce case studies below.


With a wealth of experience and a track record of success, our knowledge of SEO is second to none. Through multiple core updates from Google to the introduction of core web vitals, our team is ahead of the curve when it comes to maximising your website’s visibility

Our e-commerce SEO tactics include but are not limited to onsite SEO, off-site SEO, and technical SEO. We cover all bases when it comes to crafting an effective strategy that will help you accelerate your growth online.

Our Approach to Ecommerce SEO

With a proven track record of delivering real, tangible growth for clients with online businesses, our ecommerce SEO team utilise proven tactics, relevant data, and cutting-edge technologies to pave the way to organic success.

Here are just some of the aspects involved in our SEO process.

βœ… Strategy

At the start of your SEO campaign with us, we will carry out a thorough review of your website comparing you to your core competition in Google. We will review, on-page optimisation, off-page optimsation, technical aspects of your website, and the competitive nature of the keywords you want to target. This will allow us to develop a strategy and budget that will allow us to compete in organic search and maximise your ROI. Ensuring we create a strategy that we can work on each month allows both you and us to be aligned on goals whether that be a certain amount of traffic, orders, revenue, etc.

βœ… Keyword Research

How your audience finds you in organic search is largely down to finding the best and most relevant keywords for your industry. Through our in-depth keyword research, we will collate relevant terms, phrases, products, trends, and search intent that will be used to develop a keyword roadmap to reach potential customers. These keywords are vital to the whole campaign and will be used to optimise the website and its content in various ways, helping to improve rankings, generate more traffic and increase revenue.

βœ… On-Site Optimisation

Content is very important when it comes to SEO, which is why we spend a lot of time and resources researching and crafting the best content for your audience, whilst using best practices set by Google such as; E-E-A-T. From the optimisation of existing blog posts, landing pages, and products to creating new, relevant, and optimised website pages, our specialists take a content-led approach that will help to deliver the best results for your business.

βœ… Technical SEO

By performing one of our manual 44-point in-depth technical audits of your website, we will identify any errors or problems that could be affecting SEO such as HTTPS, XML Sitemap, page speed, and mobile friendliness. Rectifying these types of issues helps your website perform better and makes it much quicker for search engines to crawl and index. Technical SEO is quite often overlooked and is something that can help create the foundations for your website when it comes to ranking for competitive keywords.

βœ… Linkbuilding (Off-Site Optimisation)

Enhancing user’s and search engines perception of a website’s relevance, popularity, authority, and reliability can be achieved through effective link building. When other sites, people, or pages online link to your website, it builds credibility for your content which helps to positively impact rankings within search engine results pages. At FSE Digital, we utilise a number of link building strategies to make connections through quality content and manual outreach, including things like – guest posting, business listings, claiming broken links, blogger outreach, brand mentions, niche edits, backlink gap analysis, and many other techniques.

βœ… Monthly Reports

We break out work up into months continuously working on different areas of your site to improve the overall optimisation of the site. In this monthly work, we will be able to easily manage and monitor progress through our internal reporting software that allows us to integrate tools such as; Google Search Console, Google Analytics 4 (GA4), Majestic SEO, SEMRush, and many more. We will then compile a report on a monthly basis that will help provide updates on ranking positions, traffic, transactions, and revenue.

Ecommerce SEO Results

Our SEO results speak for themselves. Here’s a preview of one of our client’s keyword growth from the start of the campaign in August 2023, right through until May 2024.

This client had started with around 140 keywords appearing in Google to upwards of 800+ keywords now appearing in Google and providing huge traffic and revenue increases.

Meet Your Ecommerce SEO Team

We are a dedicated group of Ecommerce SEO specialists with a collective experience of over 30 years in the industry. Our team combines deep knowledge and proven expertise to deliver exceptional SEO strategies tailored to the unique demands of ecommerce businesses. With a wealth of experience, we are committed to driving your business forward in the highly competitive digital landscape, ensuring enhanced visibility and sustainable growth.

Danny Hall
Director

Chloe Newing
Operations Manager

Sam Mead
Head of SEO

Charles O’Brien
SEO Account Manager

Isabella Howson
SEO Account Manager

Sophie Newing
SEO Account Manager

Andrew Parker
SEO Account Executive

Chris Allen
Web Developer

Ready to take advantage of our expert Ecommerce SEO tactics?

Recent case studies

We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.

Keystones Property

Market Share
8%

Enquiries Increased
345%

Organic Traffic
760%

Balgores Property Group

Market Share
16%

Content Interactions
305%

YoY Instructions
137%

Halls Property Group

New Enquiries
780

Revenue
148%

Top 3 Keywords
56

TriMedika

Organic Traffic
400%

Keyword Positions
250

Lighthouse Score
98

Hey Presto

Organic Impressions
1460%

New Enquiries
156

Keyword Positions
513

Simplicity Smart Lockers

Organic Traffic
142%

Enquiries
238%

New Leads
312

Essex Tree Brothers

Business Growth
210%

Traffic Increase
70%

Conversion Rate
7%

Fambridge Care

Organic traffic
175%

Time on page
23%

Business Growth
148%

Power Developments

Site Traffic
139%

Keywords in Top 3
21

Keywords in Top 1
4

Horton & Garton

Market Share
12%

Organic Traffic
262%

Top 3 positions
42

London Drainage

Organic traffic
2,000

Traffic increase
51%

Top 3 keywords
62
What is Ecommerce SEO?

Ecommerce Search Engine Optimisation (SEO) is the process of optimising your website store through various best practices to help you appear higher in organic search. This involves three main pillars, known as onsite SEO, Off-site SEO, and technical SEO.

What’s the Difference Between SEO and Ecommerce SEO?


The main difference between SEO and e-commerce SEO is the audience in which you are optimising for. SEO is broadly speaking optimising a website through different tactics to help appear higher in search engine. Ecommerce SEO is specifically working on websites that sell websites directly through their online store.

Which Ecommerce Platform is Best for SEO?


The best e-commerce platform for you and your business can depend on a range of factors such as the size of your business, amount of products, budget, and much more. However, through our years of experience in e-commerce SEO, we very much recommend Shopify for new stores to help get you moving in the right direction. We have a team of specialists that have years of experience in Shopify SEO.

How Much Does SEO Cost for an Ecommerce Website?


The cost of ecommerce SEO varies and is influenced by several factors, including the size of your website, the number of products, the level of competition in your industry, and much more. Smaller ecommerce sites with a limited product range might need a more straightforward SEO strategy, focusing on essential optimisations like keyword research, meta tag improvements, and basic link building.

For larger ecommerce businesses with extensive product catalogues, the SEO process becomes more complex. These sites typically require in-depth keyword research, advanced technical SEO, comprehensive content strategies, and ongoing link-building efforts. To get a free quote, get in touch and we can discuss your needs and wants in more detail.