Tailored SEO training courses for marketers across Essex, London and the South East.
SEO training can be a great way to upskill your existing marketing team, or offer opportunities for staff development. SEO is a valuable skill to have and is highly sought after, but it can be time consuming to get it right. That being said, if your marketing team are already familiar with creating digital strategies then with the right SEO training, they should pick it up the principles fairly easily.
The only question is whether you're willing to invest the time into learning all the aspects of SEO, or prefer to outsource to an experienced agency and use your resources elsewhere.
We work collaboratively to become an extension of your in-house team.
Training on all aspects of search marketing, including:
- Onsite optimisation techniques
- Targeted keyword research
- Developing an integrated link building strategy
- Writing quality optimised content
- Setting up and managing a Google AdWords campaign
Ready to take advantage of our expert SEO tactics?
Our SEO training service.
We’ll put together an entirely bespoke training programme that introduces you to the concept and practice of SEO and how the latest optimisation techniques can be applied to your website.
You’ll find our SEO training programmes to be engaging, informal and very much focused on practical solutions to the major challenges faced by today’s webmasters.
We’ll talk you through our own experiences and illustrate our techniques with real-life scenarios. We regularly host training sessions at our offices in Essex, but we can also offer training online if you’re not within travelling distance.
Our Approach to SEO
How we work with clients
Strategy
We’ll look at your SEO from a holistic point of view, taking into consideration important aspects such as user intent, so we can ensure your website gives both users and search engines what they want. Our deep understanding of ranking factors allows us to maximise the performance of your SEO strategy.
Onsite Optimisation
We’ll look at the various technical aspects of your website such as site speed and performance, as well as the content, including page titles, descriptions, and header tags. This will ensure your site is indexable by search engines and set up for success when it comes to SEO.
Offsite Optimisation
The reputation of your website depends on the quality of its backlinks and the content you distribute. We’ll build links from a variety of reputable sources, designed to ensure a steady path to success, identifying topics for relevant content which grabs the attention of your online audience.
Ongoing Consultancy
We offer transparency and communication at every stage, with monthly reporting as well as regular meetings. You’ll also have access to a dedicated Account Manager on hand to ensure continual improvement and refinement of campaigns to drive performance at all stages.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
Halls Property Group
780
148%
56
TriMedika
400%
250
98
Hey Presto
1460%
156
513
Simplicity Smart Lockers
142%
238%
312
Essex Tree Brothers
210%
70%
7%
Fambridge Care
175%
23%
148%
Power Developments
139%
21%
4%
Horton & Garton
12%
262%
42%
London Drainage
2,000
51%
62
SEO works by optimising your website to perform better in search engines. By paying attention to a number of onsite factors (such as technical fixes, coding, and content), as well as offsite factors (such as content distribution and link building), your site can become more visible to people searching for the phrases most relevant to your business.
The benefits of a carefully considered SEO strategy are far-reaching. Of course, the primary aim of SEO is to increase your search positions for your most relevant keywords, and with this obviously comes an increase in traffic to your site.
In addition to this, a number of the onsite optimisation actions we undertake for SEO will also improve the quality of your site and user experience, such as unique, well written content, technical fixes, or improving your site structure and navigation.
Put simply, yes. While the main objective of SEO is to increase your search positions, by doing so you’ll see an increase in traffic to your site. To make more sales, you need to feed every stage of the funnel, and SEO is a sustainable way of doing this.
Done carefully, SEO not only increases your traffic, but provides you with the most relevant and likely to convert traffic. This is because an experienced SEO company will take user intent and competition into account when conducting keyword research.
The problem surrounding the SEO industry is that it’s not an area many clients (and indeed many generalist marketers) have a true understanding of. The fact that a lot of SEO actions aren’t particularly ‘visible’ (such as code tweaks or technical fixes), can make it difficult for business owners to see where their budget is being spent.
An experienced SEO agency, such as FSE Digital, will always begin with a full site audit, identifying areas that need attention and working on your onsite optimisation, whilst also putting together a comprehensive offsite strategy. This might include content creation and distribution to relevant websites and online magazines in your industry. A good SEO agency will establish a neighbourhood of relevant domains that take into consideration a blend of different metrics such as domain authority, readership, website traffic and social signals.
SEO can be one of the most cost-effective, and therefore sustainable ways of directing traffic to your website. Unlike PPC or social media ads, which stop when the budget runs out, SEO is working on behalf of your brand 24/7.
However, it’s only effective if it’s generating enquiries. An experienced SEO agency will help you increase traffic to your website by improving your search positions, but they’ll also carry out research to ensure you’re attracting the right kind of traffic, as well as paying attention to your content and user experience to increase your click through rate.
