The power of social media
The conversations that happen on social platforms can have a powerful influence on customers’ perceptions of your products or services, and can even directly affect the credibility of your brand.
If your social campaign is lacking drive and direction, getting an expert perspective can bring additional value. Social media consultancy services from FSE Digital are flexible, adaptable and 100% tailored to the needs of your organisation.
We work collaboratively to become an extension of your in-house team.
Social strategy
We can help you set your goals, research your target audience and select the appropriate platforms based on their demographics and pain points. We’ll look at which metrics to target, such as clicks, shares, brand mentions and followers. Then we’ll create and curate engaging content to meet these metrics, focusing on the formats your audience prefers to consume. We’ll even look at the best times of day to post. All of the social activity will be closely measured and monitored, so we can continue to learn and make refinements on your behalf.
Ready to take advantage of our expert social tactics?
What to expect from a social media consultant
Our job isn’t to convince you that social is the way forward for your business; every marketer knows the value that can be found in reaching out to the right audiences. Our role as social media consultants is to help you identify opportunities and drive engagement amongst these audiences in the most cost effective way.
Our extensive experience of working with multiple clients gives us an excellent understanding of how audiences digest social content in a range of different industries. We keep on top of emerging trends to ensure the most effective strategy for your business.
We can deliver advice on all aspects of your social media marketing campaign. So, whether you need help deciding which networks to target, or want us to develop a long-term social strategy for your brand, our social consultants are available to bring fresh insight to your project.
Our Approach to social media
How we work with every client
Content Planning
We’ll create a monthly social plan which sets out our approach and ensures a regular flow of content throughout the month. We’ll create and provide all required artwork, using your brand guidelines to ensure brand recognition and consistency.
Audience Curation
We’ll research and target audiences that are relevant to your business, building custom audiences where required, and lookalike audiences that build upon existing successes. We’ll recommend a channel strategy based on the demographics of your audience.
Campaign Implementation
Whether paid or organic, we can implement social media campaigns on behalf of your business, managing the complete calendar of activity and working with your in-house teams to ensure a wide variety of content including testimonials, competitions, case studies, blogs, and adverts.
Ongoing Consultancy
We’ll review your social campaigns daily to ensure continual engagement through original and enticing content. We’ll react quickly to performance data and optimise posts to get the best from your budget, looking at aspects such as the best times of day to boost interaction levels.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
Social media marketing is simply the act of using social media platforms – such as Facebook, Twitter, Instagram or LinkedIn, to reach out to your audience. This can be organically, through posts from your social accounts, or you can choose to sponsor posts or create ads that can be displayed to audiences on news feeds or in messages. These platforms offer specific audience targeting, considering demographics such as age, location, gender, interests, job titles and behaviours. You can decide what objective you want to set for your campaign, for example brand awareness or lead generation.
Social media marketing can be one of the most cost-effective ways of reaching your audience online. Setting up social accounts and posting updates is of course free, but can be time consuming. You may therefore wish to consider an agency to set the strategy, create the content and do the scheduling on your behalf. There are also various paid advertising options available including options for re-targeting existing audiences, and social media can provide a more cost-effective alternative to traditional pay per click advertising. However, bear in mind that when a potential customer clicks on a paid search ad, there’s a clear intent; they’re searching for your services right now. Social media users may not be as far in their buying journey. That being said, you’re still building a pipeline of potential customers, and reaching a larger volume of people.
Social media marketing is constantly evolving. New social networks pop up constantly, whilst other platforms may start to see a shift in demographics – for example Facebook used to be considered to be for people in their teens and early twenties, now the average Facebook user in the U.S. is 40.5 years old. It’s really important therefore to keep up with the demographics of each platform, to make sure you’re reaching the right people. It’s also important to keep up with new features and advertising options. One thing that should remain the same however, is your core marketing principles.
How effective your social media marketing is will depend on a number of factors, including the nature of your business, your objectives, your audience and your available budgets. You can however, tailor your social media strategy to the goals you want to meet, either organically or through paid advertising, to maximise every opportunity. With over 3 billion users of Facebook globally, 1.6 billion on instagram, and over a billion on LinkedIn, chances are there’s an audience for you on social media. Just how successful you are is down to targeting the right people with the right message.
This completely depends on your audience. LinkedIn for example is a platform built especially for networking professionally. It’s a B2B marketers dream with over 70 million decision makers worldwide. That being said, don’t automatically rule out the other platforms if you’re a B2B company. You’re still dealing with people and those people still use social media in their spare time.
If you have a very visual offering, Instagram or Pinterest might be your perfect platform. Despite talk of decline, Facebook still remains the most used platform, and can be a particularly cost-effective option for ads.
Much more than simply broadcasting the occasional post from your social media accounts, a social agency can help you understand your target audience, the platforms they use, and create and implement a full social media strategy to meet your commercial objectives.
As well as putting together a variety of innovative content ideas, an agency should understand engagement metrics, and how to maximise and measure impact, whether that be increasing followers, brand awareness, driving traffic or generating leads. At FSE Digital, we strive to understand your business and goals, so that your social media marketing fits in with your wider strategy.
