Every business should be mindful of the impact their social presence can have on their brand.
The conversations that happen on social platforms can have a powerful influence on the customers’ perception of you products or services, and can even directly affect the credibility of your company.
If your social campaign is lacking drive, tact and direction, getting an outsider’s perspective can bring your strategy up to speed. The social media consultancy services from FSE Digital are flexible, adaptable and 100% tailored to the needs of your organisation.
We work in partnership with you, becomming part of your team, we’re not just a third party service provider
Ready to take advantage of our expert social tactics?
What to expect from your social media managers
Our job isn’t to convince you that social is the way forward for your business – every marketer knows the value that can be found in reaching out to the right communities. Our role as social media consultants is to help you identify opportunities, drive engagement, and meet online challenges head-on.
We can deliver advice on all aspects of your social media marketing campaign. Whether you need help deciding which networks to target, or want us to develop a full, long-term social strategy for your brand, our social consultants are available to bring fresh insight to your project.
Our Approach to social media
How we work with every client
We’ll create a monthly social plan which sets out our approach and ensures a regular flow of content throughout the month. We’ll create and provide all required artwork, using your brand guidelines to ensure brand recognition and consistency.
We’ll research and target audiences that are relevant to your business, building custom audiences where required, and lookalike audiences that build upon existing successes. We’ll recommend a channel strategy based on the demographics of your audience.
Whether paid or organic, we can implement social media campaigns on behalf of your business, managing the complete calendar of activity and working with your in-house teams to ensure a wide variety of content including testimonials, competitions, case studies, blogs, and adverts.
We’ll review your social campaigns daily to ensure continual engagement through original and enticing content. We’ll react quickly to performance data and optimise posts to get the best from your budget, looking at aspects such as the best times of day to boost interaction levels.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
Halls Property Group
Simplicity Smart Lockers
Essex Tree Brothers
Horton & Garton
Social media marketing is simply the act of using social media platforms – such as Facebook, Twitter, Instagram or LinkedIn, as a channel to reach out to your audience. This can be organically, through posts from your social accounts, or you can choose to sponsor posts or create ads that can be displayed to audiences in their newsfeeds or even through Facebook messenger. You can choose the audience you want to target, considering parameters such as age, location, gender, interests, job titles and behaviours. You can decide what objective you want to set for your campaign, whether you’re looking to direct more traffic to your site, create more engagement for your posts, or simply generate more brand awareness.
Social media marketing can be one of the most cost-effective ways of reaching your audience online. Setting up social accounts and posting updates is of course free across all social networks. Even when it comes to paid advertising options such as image, video or carousel ads, Messenger ads, or social retargeting, social media can provide a more cost-effective alternative to pay per click advertising. One factor to bear in mind here however, is user intent. When a potential customer searches for your services online and clicks on a paid search ad, there’s a clear intent – and while you may pay more, you know that they are searching for your services right now, and are interested in making a purchase decision. The people you reach on social media may be at any stage in their journey. This in itself still has value; you’re building a pipeline of people higher up the funnel, and potentially reaching a larger volume of people.
Social media marketing is constantly evolving. New social networks pop up – think SnapChat or TikTok, whilst other platforms may start to see a shift in demographics – for example Facebook used to be considered to be a young person’s game, but now anyone and everyone have joined, and the younger generations have moved off in search of newer platforms. It’s important to keep up with the demographics of each platform, to make sure you’re reaching the right people.
It’s also important to keep up with new features and advertising options. Whether you want to take advantage of the option to target people through Facebook Messenger, or experiment with Instagram Stories, it’s worth keeping up-to-date.
One thing that does remain the same however, is your core marketing principles – know who you need to talk to, what you need to say, how to entice someone to do what you want them to do, whether that’s to like your post, click through to your website, or book a call or demo.
How effective social media marketing is will depend on a number of elements, from your business itself, and your objectives, to your audience and what they are looking for. You can tailor your social media strategy to the goals you want to meet, either organically or through paid advertising.
45 million people use Facebook in the UK, and 24 million use Instagram. Put simply, it’s where your audience are, and therefore, it’s where you need to be. Just how successful you are is down to targeting the right people with the right message.
This completely depends on your audience. LinkedIn is of course a platform built especially for networking professionally. It’s a B2B dream. You can often expect to pay slightly more cost per engagement than other platforms when it comes to advertising, but you do of course have the option to post organically.
On the other hand if you have a very visual offering, or a young audience, Instagram might be your perfect platform. Despite talk of decline, Facebook still remains the highest used platform, and can be a particularly cost-effective option for ads. Remember, even if you’re a B2B-facing business, you’re still dealing with people and those people still use social media in their spare time.
Much more than simply broadcasting the occasional post from your social media accounts, depending on the agreement you have with your social agency, their involvement can include the creation and implementation of a full social media strategy.
As well as putting together a variety of content formats to share, it’s paying attention to the impact of these channels and making decisions accordingly; what traffic they drive to your site or which actions they invoke, as well as interacting with your followers and other relevant accounts to increase engagement.
At FSE Digital, we get to understand your business and what you want to achieve, so that your social media marketing fits in with your wider strategy.