Paid Search

Our Pay Per Click management service is at the very core of our paid search advertising solutions.


Our goal is simple:

Maximum exposure at minimal cost

Pay Per Click (PPC) advertising involves paying for your company’s sponsored ad to show when a user types a specific keyword query into a search engine. It’s essentially an auction process – the more you’re willing to pay for the space, the more likely it is that your ad will be presented in a prominent position on the page. You will only be charged if and when a user clicks on your ad and you receive traffic to your website as a result.



Many businesses choose to manage a targeted PPC campaign whilst also investing in organic SEO for maximum reach. Our PPC consultants use Google’s industry-leading platform, Google AdWords, to manage ad exposure for a wide range of businesses, all the while working to produce a consistently strong return on investment (ROI) for each and every client.


If you’re willing to invest in Pay Per Click management, you can achieve excellent positions in the search engines within a matter of hours, putting you right in front of people who are specifically looking for your products or services.

As you’d expect, the cost-per-click (CPC) can vary depending on how competitive a search query is (that is, how many people are also vying for the user’s business). If you’d prefer to stick to a strict budget, you can choose to work only with heavily localised keywords, or what we call ‘long-tail’ variations – this way, your Pay Per Click campaign will be highly targeted and you will achieve relent clicks with minimal wastage.

Your PPC account can then be expanded over time as you start to see a tangible return and your confidence in paid search advertising grows. The return on investment you’re generating from your Pay Per Click campaign can be monitored extremely accurately within Google AdWords.


What to expect from your PPC manager

They will create engaging ad copy that communicates your main USPs and differentiates you from your competitors.

The Pay Per Click account will then be optimised to ensure that your ads are going out to the right audience, across a range of devices, at the most appropriate times of day.

Our PPC management team has decades of combined experience in reviewing, developing, monitoring and optimising Google AdWords campaigns.

We’ve worked with start-ups and multi-national companies alike, and we’ve helped all of our PPC clients grow their business in a sustainable and cost-efficient way.

To learn more about our paid search services, and how we can tailor our flexible, affordable and results-driven PPC management service to meet your needs, please contact us directly.


Frequently Asked Questions

What is Pay-Per-Click (PPC) Advertising?

Pay Per Click Advertising is one of the most popular methods of search engine marketing which is specifically designed to drive traffic to your website. When a targeted keyword is entered into google, your AD will appear and once clicked on, this will be charged to your account, hence the name ‘pay-per-click advertising’.

How much does PPC cost?

The cost of Google Ads will vary depending on your budget, the duration of your campaign, as well as the competitiveness of the keywords you’re targeting. At FSE Digital, our packages start from £500pm for the set up or restructure of your PPC account, and a monthly management fee of £350pm.

How do our PPC audits work?

Our PPC account audit service is designed for customers who are looking to review the performance of their pay-per-click campaign. One of our experienced PPC managers will carry out a technical review of your Google Ads account, offering suggestions and recommendations as to how your entire campaign can grow further and increase leads.

Why is Google Ads one of the most popular search channels?

The popularity of Google Ads has grown significantly in recent years for a variety of reasons. Because of these reasons, we are a Google Partner and keep up to date with the latest trends to ensure our campaigns are reaching their full potential with our PPC management.

  • It allows flexibility for companies, allowing them to tailor their campaign accordingly.
  • It provides a detailed analytics software, which can show when your campaign reaches its maximum potential
  • Unlike SEO, you can control what time, what days and which area you would like to have your Ad shown. This also allows you to control your budget and can potentially maximise conversions.

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