Maximise conversions at minimal cost.
Pay Per Click (PPC) advertising involves bidding to display your ad when a specific keyword or phrase is searched. It’s essentially an auction process – the more you’re willing to pay for the space, the more likely it is that your ad will be presented in a prominent position. You'll only be charged however, if a user clicks on your ad and visits your website.
Get StartedWe work collaboratively to become an extension of your in-house team.
Our PPC Services
Many businesses choose to run a targeted PPC campaign whilst also investing in organic SEO for maximum reach. Our PPC consultants use Google’s industry-leading platform, Google AdWords, to manage ad exposure for a wide range of businesses, all the while working to produce a consistently strong return on investment (ROI) for each and every client.
What to expect from us as your PPC partner
We’ll create engaging ad copy that communicates your main unique selling points and differentiates you from your competitors. We’ll optimise your account to ensure that your ads are going out to the right audience, across a range of devices, at the most appropriate times of day. We’ll also ensure your landing pages are set up correctly, and optimised to convert visitors to enquiries or sales.
Our PPC management team has decades of combined experience in reviewing, developing, monitoring and optimising Google AdWords campaigns.
We’ve worked with start-ups and multi-national companies alike, and we’ve helped all of our PPC clients grow their business in a sustainable and cost-efficient way.
To learn more about our paid search services, and how we can tailor our flexible, affordable and results-driven PPC management service to meet your needs, please contact us directly.
Ready to take advantage of our expert PPC tactics?
Why invest in PPC services?
If you’re willing to invest in Pay Per Click management, you can achieve excellent positions in the search engines within a matter of hours, putting you in front of people who are specifically looking for your products or services.
As you’d expect, the cost per click can vary depending on how competitive a search query is (that is, how many people are also bidding for the user’s business). If you’d prefer to stick to a strict budget, you can choose to work only with heavily localised keywords, or ‘long-tail’ variations. This way, your Pay Per Click campaign will be highly targeted and you will achieve relevant clicks with minimal wastage.
Your PPC account can then be expanded over time as you start to see a tangible return and your confidence in paid search advertising grows. The return on investment you’re generating from your Pay Per Click campaign can be monitored accurately within Google AdWords.
Our Approach to PPC
How we work with every client
Profiling & Research
We’ll establish where your target audience can be found online and what type of devices they use, as well as taking a deep dive into your competitors’ strategies. We’ll conduct detailed research into which keywords to bid for based on our extensive industry knowledge.
Conversion Optimisation
We’ll ensure your campaign landing pages are fit for purpose and suggest new pages where required. We’ll pay attention to load speeds, design, content, and calls to action, ensuring that when visitors reach your page, they’ll be more likely to convert.
Campaign Creation
We’ll create compelling ad copy, designed to entice the user to click through to your site, using split ad testing where appropriate. We’ll build campaigns on your behalf using advanced targeting, ensuring the best structure for your business and objectives.
Ongoing Consultancy
Access to our team of search consultants is all part of our service. Our team are on hand to answer your queries at any time. We’ll review your PPC campaign daily to ensure we react quickly to performance data and optimise bidding to maximise clicks and get the best out of your daily budget.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
Halls Property Group
780
148%
56
TriMedika
400%
250
98
Hey Presto
1460%
156
513
Simplicity Smart Lockers
142%
238%
312
Essex Tree Brothers
210%
70%
7%
Fambridge Care
175%
23%
148%
Power Developments
139%
21%
4%
Horton & Garton
12%
262%
42%
London Drainage
2,000
51%
62
Pay Per Click (PPC) advertising is one of the most popular methods of search engine marketing, specifically designed to drive traffic to your website. When a targeted keyword or phrase is entered into Google or other search engines, your advert will appear. Once someone clicks on it, you’ll be charged, hence the name pay-per-click advertising.
Our PPC account audit service is designed for customers who are looking to review the performance of their Pay Per Click campaign. One of our experienced PPC managers will carry out a technical review of your Google Ads account, offering suggestions and recommendations as to how your campaign can grow further and increase leads.
The cost of Google Ads will vary depending on a number of factors, including your budget, the duration of your campaign, and the competitiveness of the keywords you’re targeting. At FSE Digital, our packages start from £500 for the set up or restructure of your PPC account, with monthly management fees from £500pm.
The popularity of Google Ads has grown significantly in recent years for a variety of reasons, including its extensive reach and audience targeting options. We’re a certified Google partner, and keep up to date with the latest trends to ensure our campaigns are reaching their full potential with our PPC management service.
Google Ads offers the following benefits:
– provides flexibility for businesses, allowing them to tailor their campaign accordingly.
– provides a detailed analytics software, which can show when your campaign reaches its maximum potential.
– Allows you to control what time, days and in which area your ad shown (unlike SEO which has less control). This helps you to manage your budget and can potentially maximise conversions.
