Maximising engagement through social media
Effective social media marketing involves more than just sending out a few promotional posts and hoping for the best. Our social consultants combine comprehensive competitor and market research with a proactive, creative approach towards content development and distribution, which leads to higher engagement levels. Monitoring the social landscape and reacting quickly to trends and developments within your organisation and the wider market place, helps ensure your brand continually evolves.
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Social media services
Social media is an important tool for businesses. With various platforms to choose from, each offering a different demographic, businesses have instant access to a wider target audience online than ever before.
By engaging us to help you manage your social media, we can help raise brand awareness, promote content, engage your audiences, drive leads, gain insights on consumer behaviour, and much more. In fact, social media influences around 71% of buying decisions, so if you don’t have a robust strategy, you could be missing out.
Take a look at our social media marketing services below and feel free to contact us for more information:
What to expect from your social media manager
Social media marketing works best as a multi channel approach. Our experts will work closely with your marketing department, providing on-going advice and ensuring that activity is in line with your long-term marketing goals. We’ll engage your team for ideas and encourage you to get involved in your social campaign – after all, who knows your industry better than you?
Social media marketing is fast paced and ever changing. Our team will pivot their approach as required based on new trends and data. We recognise that every social campaign needs to be highly tailored to the complex needs of your unique business.
We offer a wide range of solutions to suit every scenario, whether you’re looking for ad hoc social media consultancy, or would prefer us to take the reins of your campaign.
Ready to take advantage of our expert social tactics?
The value of social media marketing
Like any form of marketing, just having a presence is not enough. Effective social media marketing is all about creating engaging, relevant content, and understanding your audience is key. Different audiences consume media in different ways and our job is to make your content as appealing as possible so that users will be more likely to engage and share.
Social media is one of the fastest changing online technologies, with new platforms and apps appearing on a regular basis. We can ensure your content is optimised to keep pace with these changes. Our social media management services offer a cost-effective way to get your brand seen by the people that matter.
The value of social media marketing lies in getting people to talk about your brand and interact with it. We’ll help you understand which platforms will connect your business most effectively with the target audiences you’re looking for. Pinterest for example, is a magnet for creative businesses, whereas LinkedIn can be a great corporate B2B tool.
If you want to invest further in your social strategy, incorporating paid ads can help you reach an even wider audience. We’ll help you understand the various types of advertising available on these channels, depending on whether you’re looking to raise brand awareness, increase engagement, drive traffic to your website or generate leads.
Our Approach to social media
How we work with every client
Content Planning
We’ll create a monthly social plan which sets out our approach and ensures a regular flow of content throughout the month. We’ll create and provide all required artwork, using your brand guidelines to ensure brand recognition and consistency.
Audience Curation
We’ll research and target audiences that are relevant to your business, building custom audiences where required, and lookalike audiences that build upon existing successes. We’ll recommend a channel strategy based on the demographics of your audience.
Campaign Implementation
Whether paid or organic, we can implement social media campaigns on behalf of your business, managing the complete calendar of activity and working with your in-house teams to ensure a wide variety of content including testimonials, competitions, case studies, blogs, and adverts.
Ongoing Consultancy
We’ll review your social campaigns daily to ensure continual engagement through original and enticing content. We’ll react quickly to performance data and optimise posts to get the best from your budget, looking at aspects such as the best times of day to boost interaction levels.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
Social media marketing is simply the act of using social media platforms – such as Facebook, Twitter, Instagram or LinkedIn, as a channel to reach out to your audience. This can be organically, through posts from your social accounts, or you can choose to sponsor posts or create ads that can be displayed to audiences on news feeds or in messages. These platforms offer specific audience targeting, considering demographics such as age, location, gender, interests, job titles and behaviours. You can decide what objective you want to set for your campaign, for example brand awareness or lead generation.
Social media marketing can be one of the most cost-effective ways of reaching your audience online. Setting up social accounts and posting updates is of course free, but can be time consuming. You may therefore wish to consider an agency to set the strategy, create the content and do the scheduling on your behalf. There are also various paid advertising options available including options for re-targeting existing audiences, and social media can provide a more cost-effective alternative to traditional pay per click advertising. However, bear in mind that when a potential customer clicks on a paid search ad, there’s a clear intent; they’re searching for your services right now. Social media users may not be as far in their buying journey. That being said, you’re still building a pipeline of potential customers, and reaching a larger volume of people.
Social media marketing is constantly evolving. New social networks pop up constantly, whilst other platforms may start to see a shift in demographics – for example Facebook used to be considered to be for people in their teens and early twenties, now the average Facebook user in the U.S. is 40.5 years old. It’s really important therefore to keep up with the demographics of each platform, to make sure you’re reaching the right people. It’s also important to keep up with new features and advertising options. One thing that should remain the same however, is your core marketing principles.
How effective your social media marketing is will depend on a number of factors, including the nature of your business, your objectives, your audience and your available budgets. You can however, tailor your social media strategy to the goals you want to meet, either organically or through paid advertising, to maximise every opportunity. With over 3 billion users of Facebook globally, 1.6 billion on instagram, and over a billion on LinkedIn, chances are there’s an audience for you on social media. Just how successful you are is down to targeting the right people with the right message.
This completely depends on your audience. LinkedIn for example is a platform built especially for networking professionally. It’s a B2B marketers dream with over 70 million decision makers worldwide. That being said, don’t automatically rule out the other platforms if you’re a B2B company. You’re still dealing with people and those people still use social media in their spare time.
If you have a very visual offering, Instagram or Pinterest might be your perfect platform. Despite talk of decline, Facebook still remains the most used platform, and can be a particularly cost-effective option for ads.
Much more than simply broadcasting the occasional post from your social media accounts, a social agency can help you understand your target audience, the platforms they use, and create and implement a full social media strategy to meet your commercial objectives.
As well as putting together a variety of innovative content ideas, an agency should understand engagement metrics, and how to maximise and measure impact, whether that be increasing followers, brand awareness, driving traffic or generating leads. At FSE Digital, we strive to understand your business and goals, so that your social media marketing fits in with your wider strategy.
