Set your Google Adwords up for success
If you’re new to paid search advertising and want to leave the creation of your campaign in the hands of the professionals, our Google Adwords Pay Per Click (PPC) account setup service is for you.
Working to your brief, our PPC managers can set up multiple PPC campaigns and ad groups that will be fully optimised to generate as much traffic as possible at the lowest cost to your business.
We work collaboratively to become an extension of your in-house team.
How your Google Adwords account is set up can have a massive impact on how your campaigns perform going forward. Many marketers make the mistake of trying to bid for every possible keyword available, rather than focusing on areas that will get the best results. We’ll ensure we target the right audience, at the right time, with the right messages, to help maximise conversions.
Account structure is of critical importance, as Google calculates a quality score for your ads based on expected click through rate, ad relevance, and landing page experience. This helps determine the amount you pay per click, and also where your ad ranks on the page, so the higher the quality score, the better.
Ready to take advantage of our expert PPC tactics?
Our PPC account set up service
During the PPC account setup process we’ll take a thorough look at your main competitors’ paid search campaigns and provide you with an analysis of their activities. This will highlight their strengths, weaknesses and estimated spend, and will help us when putting together an appropriate strategy for your business.
Extensive keyword research helps us to pinpoint those terms that will generate the most traffic, and are more likely to convert to a lead or sale. We prefer to be selective about keywords we target in order to use budget effectively and minimise wastage.
Ad copy will be written by our in-house copywriters and split tested online, to ensure we’re sending out the most appropriate message to your audience. We’ll carefully consider all targeting options in relation to your overall marketing objectives, including times of day, location, interests, and other demographics.
Once your new PPC account is live, we’ll set up regular review meetings to take you through our work and explain how best to monitor your Google Adwords campaign.
If you would prefer to outsource the management of the account to us, we’ll be happy to help with this too.
Our Approach to PPC
How we work with every client
Profiling & Research
We’ll establish where your target audience can be found online and what type of devices they use, as well as taking a deep dive into your competitors’ strategies. We’ll conduct detailed research into which keywords to bid for based on our extensive industry knowledge.
Conversion Optimisation
We’ll ensure your campaign landing pages are fit for purpose and suggest new pages where required. We’ll pay attention to load speeds, design, content, and calls to action, ensuring that when visitors reach your page, they’ll be more likely to convert.
Campaign Creation
We’ll create compelling ad copy, designed to entice the user to click through to your site, using split ad testing where appropriate. We’ll build campaigns on your behalf using advanced targeting, ensuring the best structure for your business and objectives.
Ongoing Consultancy
Access to our team of search consultants is all part of our service. Our team are on hand to answer your queries at any time. We’ll review your PPC campaign daily to ensure we react quickly to performance data and optimise bidding to maximise clicks and get the best out of your daily budget.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
Halls Property Group
780
148%
56
TriMedika
400%
250
98
Hey Presto
1460%
156
513
Simplicity Smart Lockers
142%
238%
312
Essex Tree Brothers
210%
70%
7%
Fambridge Care
175%
23%
148%
Power Developments
139%
21%
4%
Horton & Garton
12%
262%
42%
London Drainage
2,000
51%
62
Pay Per Click (PPC) advertising is one of the most popular methods of search engine marketing, specifically designed to drive traffic to your website. When a targeted keyword or phrase is entered into Google or other search engines, your advert will appear. Once someone clicks on it, you’ll be charged, hence the name pay-per-click advertising.
Our PPC account audit service is designed for customers who are looking to review the performance of their Pay Per Click campaign. One of our experienced PPC managers will carry out a technical review of your Google Ads account, offering suggestions and recommendations as to how your campaign can grow further and increase leads.
The cost of Google Ads will vary depending on a number of factors, including your budget, the duration of your campaign, and the competitiveness of the keywords you’re targeting. At FSE Digital, our packages start from £500 for the set up or restructure of your PPC account, with monthly management fees from £500pm
The popularity of Google Ads has grown significantly in recent years for a variety of reasons, including its extensive reach and audience targeting options. We’re a certified Google partner, and keep up to date with the latest trends to ensure our campaigns are reaching their full potential with our PPC management service.
Google Ads offers the following benefits:
• Provides flexibility for businesses, allowing them to tailor their campaign accordingly.
• Provides a detailed analytics software, which can show when your campaign reaches its maximum potential.
• Allows you to control what time, days and in which area your ad shown (unlike SEO which has less control). This helps you to manage your budget and can potentially maximise conversions.
