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37%
Average Email Open Rate
6,000
Emails Delivered
6,174
Clicks to the Website
Faces By Bae are an award winning aesthetic & laser clinic in London.
When Faces By Bae approached us, their email marketing was underutilised. Although they had a loyal client base and strong brand presence on social media, email lacked consistency, strategy, and impact. Campaigns were infrequent, and did not reflect the clinic’s luxury positioning or evolving services. As a result, engagement rates were low, and opportunities for rebooking, upselling, and client education were being missed.
Get StartedThe Solution.
Our team developed and executed a cohesive email marketing strategy designed to:
- Re-engage past clients
- Drive bookings for priority services
- Position the brand as a luxury, expert-led clinic
- Educate clients on treatments and conditions
- Increase average order value through service awareness
These campaigns were designed to upsell by showing clients how to maximise their results through multi-treatment packages, improving their overall experience while increasing average spend per visit.
The Results
- Increased open rates through optimised subject lines and audience segmentation
- Improved click-through and booking intent with clear, actionable content
- Strengthened brand consistency across platforms by aligning tone and visuals with Faces By Bae’s high-end positioning
- Established a rhythm of email activity that supports campaign launches, education, and client retention
The Results
- Increased open rates through optimised subject lines and audience segmentation
- Improved click-through and booking intent with clear, actionable content
- Strengthened brand consistency across platforms by aligning tone and visuals
- Over 6,000 emails delivered just 6 weeks into the campaign
- Strengthened brand consistency across platforms by aligning tone and visuals
