What is Email Marketing Automation?
Email marketing automation is the smart way to stay connected with your audience, without the need to manually create and hit "send" every time.
Email automation uses pre-built workflows and triggers to deliver timely, personalised emails based on user behaviour, preferences, and lifecycle stage. Whether you're welcoming new subscribers, nurturing leads, or following up after a purchase, automation ensures every email feels personal and purposeful.
We work collaboratively to become an extension of your in-house team
How Does Email Marketing Automation Work?
Email automation starts with a strategy: we map your customer journey, identify key touchpoints, and create automated workflows that respond to actions like email opens, website visits, or completed forms.
Using segmentation, behaviour tracking, and dynamic content, we craft smart workflows that trigger the perfect message at the perfect time. Once live, these emails run quietly in the background 24/7, keeping your brand front-of-mind while you focus on bigger priorities.
Ready to take advantage of our expert Email marketing tactics?
Smarter Email = Better Business
Email automation drives real results. With personalised, behaviour-based messaging, your audience is more engaged and more likely to act.
Workflow email campaigns nurture leads, shortens the overall sales cycles, and keeps customers coming back. The result? Higher ROI, stronger relationships, and a marketing strategy that runs on autopilot.
Our Approach to Email Marketing Automation
How we work with every client
Purposeful
From welcome sequences to re-engagement flows, every automation is designed to deliver the right message at the right time.
Targeted
We use advanced segmentation and behavioural triggers to send personalised, relevant messages that truly connect with your audience.
Measurable
Our detailed reporting helps you understand every click, open, and conversion, so we can refine your strategy and maximise ROI with every campaign.
Built for Impact
We focus on outcomes, whether it’s nurturing leads, driving sales, or reactivating lapsed customers, we turn automation into a powerful engine for growth.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
