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TriMedika were looking to raise further awareness of their non-contact thermometer globally.
The company's non-contact medical grade thermometer is helping hospitals in countries worldwide to reduce infection and improve temperature measurement. As a business in scale up the company wanted to focus on how digital marketing could help them grow globally, and were keen to establish an SEO presence following a rebrand.
Get StartedThe Solution
FSE Digital worked with TriMedika to firstly carry out onsite optimisation, but it soon became clear that the existing website was not fit for purpose due to bloated code and slow loading speeds.
The website wasn’t optimised for mobile devices, which was affecting the company’s social campaign performance. The site was built in a way that made it very difficult to maintain or make changes to, and the original web developer was unwilling to provide support.
HI
FSE designed and built a new website that was fit for purpose, mobile responsive, met modern SEO and accessibility standards and was quick to load. The site was cleanly coded and easy to maintain.
Since the website launched, the performance of the SEO campaign has been exceptional with huge growth in organic traffic and over 250 keywords now ranking in Google, compared to under 70 at the start of the campaign. FSE has since launched PPC and re-marketing campaigns to support.
The Results
- Website rebuild led to impressive Lighthouse score of 98/100
- Significant organic traffic increase in year one of over 400%
- Over 250 target keywords now ranking in Google
