Clients we
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Results Driven Marketing for Franchises

Marketing for franchises demands a delicate balance between maintaining brand uniformity across all locations while allowing individual franchisees to efficiently target their local markets. Whether you’re an established franchise owner or just starting out, understanding and implementing effective marketing can mean the difference between thriving and merely surviving in today’s competitive landscape.

At FSE Digital, our experts have years of experience working with franchise businesses of varying sizes, types and complexity. If you are looking for a franchise marketing agency you can trust to create a consistent customer experience, maintain brand uniformity and deliver performance focused results through innovative media solutions, then we are here to help.

USEFUL LINKS: Case Studies | SEO for Franchises | PPC for Franchises | Frequently Asked Question’s


Recent case studies

We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.

Keystones Property

Market Share
8%

Enquiries Increased
345%

Organic Traffic
760%

Balgores Property

Market Share
16%

Content Interactions
305%

YoY Instructions
137%

Halls Property Group

New Enquiries
780

Revenue
148%

Top 3 Keywords
56

Horton & Garton

Market Share
12%

Organic Traffic
262%

Top 3 positions
42

SEO for Franchises

We specialise in helping franchises dominate local search results through strategic SEO implementation. Our approach to franchise SEO focuses on creating location-specific content while maintaining brand consistency.

Recent statistics estimate that around 74% of people in the UK search for local businesses on their smartphones weekly, making local SEO crucial for franchise success. By optimising each location’s digital presence, we ensure your franchise appears prominently in local search results.

Did You Know?

93% of consumers use an online search to find a local businesses, which means that optimising your website for local search is essential.


Did You Know?

27% of all web traffic is driven by paid search, with customers four times more likely to click on a Google PPC ad than on any other platform.

PPC for Franchises

In our experience, PPC advertising serves as a powerful tool for franchise growth which is why we implement targeted PPC campaigns that work hand-in-hand with SEO efforts. Through careful keyword selection and location-based targeting, we help franchises achieve immediate visibility while controlling costs. Data shows that as much as 65% of high-intent searches result in ad clicks, making PPC an essential component of comprehensive franchise marketing strategies.

By combining both SEO and PPC strategies, we work to create a robust digital presence that drives results across all franchise locations. This integrated approach ensures maximum visibility in both organic search results and paid advertising spaces, providing our clients with a competitive edge in their respective markets.


What is franchise marketing?

Franchise marketing is the process of creating and executing marketing strategies that work across multiple franchise locations while maintaining brand consistency. We’ve found that successful franchise marketing combines both operational marketing (attracting customers) and development marketing (attracting potential franchisees). This is achieved through specialised franchise SEO and PPC which are extremely effective, especially when combined.

Is franchise marketing expensive?


Quality franchise marketing can be costly; however, it isn’t just about immediate returns but an investment in your brand’s long-term growth and visibility. There are a number of ways that franchise marketing costs can be funded, including pooling resources with franchisees and sharing marketing efforts.

What can I expect from franchise marketing?


Our franchise clients typically experience:

– Increased brand awareness across all locations
– Improved local search visibility
– Better customer acquisition rates
– Stronger brand consistency
– Enhanced franchisee support and satisfaction

How to market a franchise business


We recommend starting with a comprehensive marketing plan that includes clear positioning, product strategy, and pricing. Your marketing efforts should focus on both national brand building and local performance marketing to provide the best balance between long-term brand growth and immediate results.