Technical SEO For Your Business

Having a website that doesn’t work efficiently can have a direct impact on a search engine’s ability to crawl, interpret and understand what it is about. This can have a negative effect on rankings, site usability and success of content, ultimately resulting in loss of organic visibility and traffic. At FSE Digital, we use a strategic approach to optimisation based around the technical health and organic performance of your site so that we can prioritise issues, errors and problems that are holding it back. By implementing the necessary changes, technical SEO provides tangible improvements to performance, rankings and customer experience that will help you to achieve both your short- and long-term business goals.

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Our Technical expertise can propel your towards your goals and objectives. Discover how here…

Technical SEO case studies

One of the key components of a high-performing website is that it should work properly, meaning it needs to be fast, user-friendly, secure, easy to navigate, and free from technical issues or bugs. Many sites are not compliant with search engines or built with SEO in mind, which is where these problems can often occur, resulting in poor performance and preventing the website from being understood and appropriately ranked in search engines.

At FSE Digital, we apply a bespoke, data-driven approach to technical SEO, combining effective strategies and the latest technologies to deliver consistent, lasting results that will benefit your business. From SMEs and market-leading brands to local businesses, we know how to utilise technical SEO to help you achieve the visibility that your website deserves.

The Importance of Technical SEO

Technical SEO refers to optimising certain aspects of a website in order to make it more user and search engine friendly. Trying to succeed with a website that isn’t technically sound is like building a house on uneven ground, without a solid foundation, the problems will inevitably build up and hinder any potential progress that your business might make.

Some of the core factors of technical SEO include but are not limited to;

Crawlability ✅
Page speed
Site Security (SSL)
Mobile Friendliness
Meta robots
Language & location
Duplicate content

Structured Data
Site Architecture
Too many plugins/apps
and much, much more..

SSL security, page speed, and mobile compatibility help search engines to crawl and index the site much more quickly and effectively which can work to positively impact rankings. When it comes to site visitors, making the site faster, easier to navigate, and more responsive helps to enhance and improve the user experience so that they spend more time on site and are more likely to convert to a customer.

As experienced technical SEO consultants, we help to deliver robust strategies that will improve the technical health of your website, maximise visibility in search and ensure your business gets seen by the right people.

Our Approach to SEO

How we work with clients

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We’ll look at your SEO from a holistic point of view, taking into consideration important aspects such as user intent, so we can ensure your website gives both users and search engines what they want. Our deep understanding of ranking factors allows us to maximise the performance of your SEO strategy.

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Onsite Optimisation

We’ll look at the various technical aspects of your website such as site speed and performance, as well as the content, including page titles, descriptions, and header tags. This will ensure your site is indexable by search engines and set up for success when it comes to SEO.

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Offsite Optimisation

The reputation of your website depends on the quality of its backlinks and the content you distribute. We’ll build links from a variety of reputable sources, designed to ensure a steady path to success, identifying topics for relevant content which grabs the attention of your online audience.

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Ongoing Consultancy

We offer transparency and communication at every stage, with monthly reporting as well as regular meetings. You’ll also have access to a dedicated Account Manager on hand to ensure continual improvement and refinement of campaigns to drive performance at all stages.

Recent case studies

We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.

Halls Property Group
New Enquiries


Top 3 Keywords
Organic Traffic

Keyword Positions

Lighthouse Score
Hey Presto
Organic Impressions

New Enquiries

Keyword Positions
Simplicity Smart Lockers
Organic Traffic


New Leads
Essex Tree Brothers
Business Growth

Traffic Increase

Conversion Rate
Fambridge Care
Organic traffic

Time on page

Business Growth
Power Developments
New Users

Bounce Rate

Click Spend
Horton & Garton
New Users

Bounce Rate

Click Spend
London Drainage
Organic traffic

Traffic increase

Top 3 keywords
What is Technical SEO?

Technical SEO is the optimisation of website infrastructure and elements to improve search engine crawling, indexing, and overall website visibility. Unlike content-focused SEO, which involves optimising text and multimedia content, technical SEO focuses on backend aspects such as website speed, mobile-friendliness, site architecture, structured data, XML sitemaps, and much more. By ensuring that a website is technically sound and accessible to search engine bots, technical SEO helps improve its search engine rankings and user experience.

Is Technical SEO difficult?

While technical SEO may seem complex, it is not inherently difficult, especially with the availability of resources and tools to guide website owners through the process. That said, understanding Technical SEO concepts and implementing best practices does require some learning and technical knowledge, but it is achievable with patience and practice. Luckily for you, our experts are here to take that strain off your shoulders!

Why does Technical SEO matter?

Technical SEO is crucial for several reasons. Firstly, it ensures that search engine bots can crawl and index a website effectively, enabling its content to be discovered and ranked in search engine results pages (SERPs). Secondly, Technical SEO directly impacts user experience by improving website speed, mobile responsiveness, and usability, which are factors that search engines consider when determining rankings. Furthermore, technical SEO enhances website accessibility for users with disabilities, aligning with ethical and legal standards. Ultimately, by prioritising technical SEO, businesses can achieve better search engine visibility, attract more organic traffic, and provide a seamless user experience, leading to improved conversions and business success.