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In this highly competitive industry, the client was looking to generate more commercial enquiries.
Established in 2006, London Drainage Facilities are one of the leading providers of planned, emergency and drain repair services in the region. To support their ambitious growth plans, they wanted to drive enquiries from larger commercial facilities such as offices, restaurants, and large retailers to support their ambitious growth plans. They now operate across the entire south-east of England and offer emergency callouts 24 hours a day, 7 days a week.
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A comprehensive onsite review was carried out to assess the website’s ranking eligibility and identify areas that could be improved. A number of important edits were made to the content and structure to improve the site’s relevancy for the focus keywords. We created a range of targeted pages to improve their organic positions for core services.
FSE then worked extensively with the client to implement a varied SEO campaign which blended elements of content marketing, blogger outreach, and online PR.
Alongside this, steps were taken to improve the page load speed and overall functionality of the client’s website to improve the user experience. Updates were made to several key areas and server issues were identified and rectified.
FSE also introduced a conversion optimisation tool to help track the effectiveness of our search strategy, and automated posts to the company’s social media accounts via the CMS to eliminate unnecessary admin time.
