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Our PPC Audit Service

If you're already running a Pay Per Click (PPC) campaign but are concerned your account is not performing at its best, we would recommend investing in our account audit service.

After speaking with you extensively about your objectives, our PPC managers will carry out a technical review of your Google Ads account.

The audit will identify areas that could be optimised to improve click-through rates and reduce your spend, bringing your brand to the right audiences and improving return on investments.

We’ll look at all areas of the Ads campaign, including your targeted keywords, match types, costs-per-click, ad copy, ad extensions and landing pages.

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We work collaboratively to become an extension of your in-house team.

See case studies

Once we’ve carried out an audit of your PPC account, we’ll send you a full list of recommendations that can be implemented either by your own in-house team or by our agency. You’ll also have the opportunity to arrange a follow-up call or meeting, during which our PPC managers will be happy to talk you through their suggestions so you have a thorough understanding of the recommendations and what’s required to maximise your budget.

We can also provide PPC account management if you would like us to monitor and optimise the account on an ongoing basis.

Ready to take advantage of our expert PPC tactics?

Our Google Ads Service

To get the best from your Google Ads account, it needs ongoing management and refinement.

Google regularly brings changes and updates, and these need to be taken into consideration to ensure your campaign is as effective as possible. By making the right changes, we can help maximise the number of conversions you receive.

Unsurprisingly, mobile technology is at the forefront of the latest updates, and anyone using Google Ads must pay close attention to Google’s mobile-first focus.

In addition to this general shift towards mobile-centric campaigns, there are more specific changes that can affect all advertisers.

We keep up to date with Google trends and changes, for example with expanded text ads, and location-related searches tied into Google Maps.

These innovations present a great opportunity for advertisers to give better and more targeted information to potential customers – with the additional benefit of getting ahead of the competition who may be slower to react to these kinds of changes.

Our Approach to PPC

How we work with every client

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Profiling & Research

We’ll establish where your target audience can be found online and what type of devices they use, as well as taking a deep dive into your competitors’ strategies. We’ll conduct detailed research into which keywords to bid for based on our extensive industry knowledge.

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Conversion Optimisation

We’ll ensure your campaign landing pages are fit for purpose and suggest new pages where required. We’ll pay attention to load speeds, design, content, and calls to action, ensuring that when visitors reach your page, they’ll be more likely to convert.

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Campaign Creation

We’ll create compelling ad copy, designed to entice the user to click through to your site, using split ad testing where appropriate. We’ll build campaigns on your behalf using advanced targeting, ensuring the best structure for your business and objectives.

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Ongoing Consultancy

Access to our team of search consultants is all part of our service. Our team are on hand to answer your queries at any time. We’ll review your PPC campaign daily to ensure we react quickly to performance data and optimise bidding to maximise clicks and get the best out of your daily budget.

Recent case studies

We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.

Halls Property Group
New Enquiries


Top 3 Keywords
Organic Traffic

Keyword Positions

Lighthouse Score
Hey Presto
Organic Impressions

New Enquiries

Keyword Positions
Simplicity Smart Lockers
Organic Traffic


New Leads
Essex Tree Brothers
Business Growth

Traffic Increase

Conversion Rate
Fambridge Care
Organic traffic

Time on page

Business Growth
Power Developments
New Users

Bounce Rate

Click Spend
Horton & Garton
New Users

Bounce Rate

Click Spend
London Drainage
Organic traffic

Traffic increase

Top 3 keywords
What is Pay-Per-Click (PPC) Advertising?

Pay Per Click (PPC) advertising is one of the most popular methods of search engine marketing, specifically designed to drive traffic to your website. When a targeted keyword or phrase is entered into Google or other search engines, your advert will appear. Once someone clicks on it, you’ll be charged, hence the name pay-per-click advertising.

How do our PPC audits work?

Our PPC account audit service is designed for customers who are looking to review the performance of their Pay Per Click campaign. One of our experienced PPC managers will carry out a technical review of your Google Ads account, offering suggestions and recommendations as to how your campaign can grow further and increase leads.

How much does PPC cost?

The cost of Google Ads will vary depending on your budget, the duration of your campaign, as well as the competitiveness of the keywords you’re targeting. At FSE Digital, our packages start from £500pm for the PPC account set up or restructure of your PPC account, and a monthly management fee of £350pm.

Why is Google Ads one of the most popular search channels?

The popularity of Google Ads has grown significantly in recent years for a variety of reasons, including its extensive reach and audience targeting options. We’re a certified Google partner, and keep up to date with the latest trends to ensure our campaigns are reaching their full potential with our PPC management service.

Google Ads offers the following benefits:

–       provides flexibility for businesses, allowing them to tailor their campaign accordingly.
–       provides detailed analytics software, which can show when your campaign reaches its maximum potential.
–       Allows you to control what time, days, and in which area your ad is shown (unlike SEO which has less control). This helps you to manage your budget and can potentially maximise conversions.