Pay Per Click Account Audits

If you are already running a Pay Per Click campaign but are concerned that your account is not performing at its best, we would recommend investing in our account audit service.

After speaking with you extensively about your objectives, our PPC managers will carry out a technical review of your Google Adwords account.

The audit will identify areas that could be optimised to improve click-throughs and reduce your spend, simultaneously bringing your brand to the right audiences and making the entire exercise much more profitable for your business.

We’ll look at all areas of the Adwords campaign, including your targeted keywords, match types, costs-per-click, ad copy, ad extensions and landing pages.

Our PPC Account Audits Service

Once the PPC account audit has been completed, we will send you a full list of recommendations that can be implemented either in-house by your team, or by our agency at a small extra cost. Our clients also have the opportunity to arrange a follow-up call or meeting, during which our PPC managers will be happy to talk you through their suggestions so you have a thorough understanding of the issues that have arisen from the PPC account audit and what needs to be done to maximise your budget.

We can, on request, put together Pay Per click account management proposals if you would prefer to instruct us to monitor and optimise the account on an on-going basis.

For more information, or to arrange your PPC Google Adwords account audit, please contact FSE.

Our Google Adwords Service

To get the best from your Google Adwords account, it needs constant management and refinement.

Google regularly brings changes and updates, and these need to be taken into consideration to ensure your campaign is as effective as possible and bringing in the maximum number of conversions.

Unsurprisingly, mobile technology is at the forefront of the latest updates, and anyone using Google Adwords must follow, or at least pay close attention to Google’s “mobile first” focus.

In addition to this general shift towards mobile-centric campaigns, there are more specific changes that can affect all advertisers.

For example, Google famously eliminated its right side ads from desktop results pages at the beginning of 2016 to create a more uniform experience across all devices and platforms. This was then followed up by new expanded text ads that can convey far more information to searchers.

A similar example is location-related searches tied in to Google Maps, displaying advertising information to viewers as they scroll across the map.

These innovations present a great opportunity for advertisers to give better and more targeted information to potential customers – with the additional benefit of getting ahead of competitors who are slower to react to these kinds of changes.


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