Email marketing is still one of the most direct ways to build relationships with new customers, nurture prospects and keep your current clients engaged. Why wouldn’t you make it part of your strategy?
A key part of the customer journey
Whether it’s a sign-up email, welcome message, offer or monthly newsletter, email is a well-established marketing channel for a reason – it features at every point of the customer journey.
The right email strategy can help you:
- Get in front of new potential clients
- Nurture prospects
- Keep current clients engaged
- Upsell and cross-sell
- Build loyalty and trust in your brand
Reach customers in real-time
One of the best things about email marketing is that everyone has an email address. It’s pretty much impossible to go through life without one! You might not be able to guarantee that all of your audience have an Instagram account, but you know they’ll be checking their inbox.
Better still, we’re a more connected society than we were years ago. So many of us have access to our emails on our phones, instantly notified as soon as a new message pops up. A carefully considered email campaign can help you take advantage of this.