Email marketing is still one of the most direct ways to build relationships with new customers, nurture prospects and keep your current clients engaged. Why wouldn’t you make it part of your strategy?
A key part of the customer journey
Whether it’s a sign-up email, welcome message, offer or monthly newsletter, email is a well-established marketing channel for a reason – it features at every point of the customer journey.
The right email strategy can help you:
- Get in front of new potential clients
- Nurture prospects
- Keep current clients engaged
- Upsell and cross-sell
- Build loyalty and trust in your brand
Reach customers in real-time
One of the best things about email marketing is that everyone has an email address. It’s pretty much impossible to go through life without one! You might not be able to guarantee that all of your audience have an Instagram account, but you know they’ll be checking their inbox.
Better still, we’re a more connected society than we were years ago. So many of us have access to our emails on our phones, instantly notified as soon as a new message pops up. A carefully considered email campaign can help you take advantage of this.
We’ll work with you to determine who you should be sending to, when, and why
Don’t let your emails get buried in a cluttered inbox. Email marketing is only effective when you’re reaching the right people, with the right message, at the right time.
We’ll help you optimise your open rates, improve your click through rate and create an active and engaged audience.
We know what makes an enticing subject line or alluring preview text. We understand the power of personalisation and the importance of timing. Experience, expertise and trial and error have given us the insight to deliver email campaigns that perform, whether you’re looking for branded emails or tactical plain text messages.