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Expert paid search management services

When it comes to Pay Per Click (PPC), the hard work doesn’t end with the setup of your AdWords campaign. For the best results, it's prudent to check your account on a regular basis, testing a variety of targeting approaches and monitoring click-through data to make refinements which will help increase conversions.

Consistently monitoring and optimising your PPC account can quickly eat into your company’s time and resources. When you outsource your Google Adwords account management to professional PPC managers, you can rest assured that you will receive a cost effective service that’s designed to maximise your return from paid search.

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We work collaboratively to become an extension of your in-house team.

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Ongoing monitoring and reporting

As part of our Google AdWords Pay Per Click management service, we’ll provide you with a wealth of customisable reports that will determine how much traffic you’ve received from paid search, where your users have come from, and how their interaction has impacted on your click spend.

We’ll use all of this information to continually update your PPC strategy, incorporating extensive keyword research and competitor analysis into our plan. We’ll consult with you regularly to ensure you’re aware of any changes we make to the account.

All of our PPC accounts are capped with a daily spend limit to ensure we stay well within your specified budget.

Ready to take advantage of our expert PPC tactics?

Our Google AdWords service

To get the best from your Google AdWords account requires continual management and refinement.

Google regularly brings changes and updates, and these need to be taken into consideration to ensure your campaign is as effective as possible and set up to maximise conversions.

Unsurprisingly, mobile technology is at the forefront of the latest updates, and anyone using Google AdWords must pay close attention to Google’s “mobile first” focus.

Google often introduce changes that can affect advertisers. For example, Google famously eliminated its right side ads from desktop results pages at the beginning of 2016 to standardise their experience across all devices and platforms. This was followed by new expanded text ads, which provide far more information to searchers, and more recently location-related searches tied in to Google Maps.

An experienced PPC manager will quickly take advantage of these innovations, which provide a great opportunity for advertisers to present better information to their audiences, and outsmart the competition.

Our Approach to PPC

How we work with every client

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Profiling & Research

We’ll establish where your target audience can be found online and what type of devices they use, as well as taking a deep dive into your competitors’ strategies. We’ll conduct detailed research into which keywords to bid for based on our extensive industry knowledge.

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Conversion Optimisation

We’ll ensure your campaign landing pages are fit for purpose and suggest new pages where required. We’ll pay attention to load speeds, design, content, and calls to action, ensuring that when visitors reach your page, they’ll be more likely to convert.

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Campaign Creation

We’ll create compelling ad copy, designed to entice the user to click through to your site, using split ad testing where appropriate. We’ll build campaigns on your behalf using advanced targeting, ensuring the best structure for your business and objectives.

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Ongoing Consultancy

Access to our team of search consultants is all part of our service. Our team are on hand to answer your queries at any time. We’ll review your PPC campaign daily to ensure we react quickly to performance data and optimise bidding to maximise clicks and get the best out of your daily budget.

Recent case studies

We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.

Halls Property Group
New Enquiries


Top 3 Keywords
Organic Traffic

Keyword Positions

Lighthouse Score
Hey Presto
Organic Impressions

New Enquiries

Keyword Positions
Simplicity Smart Lockers
Organic Traffic


New Leads
Essex Tree Brothers
Business Growth

Traffic Increase

Conversion Rate
Fambridge Care
Organic traffic

Time on page

Business Growth
Power Developments
New Users

Bounce Rate

Click Spend
Horton & Garton
New Users

Bounce Rate

Click Spend
London Drainage
Organic traffic

Traffic increase

Top 3 keywords
What is Pay-Per-Click (PPC) Advertising?

Pay Per Click (PPC) advertising is one of the most popular methods of search engine marketing, specifically designed to drive traffic to your website. When a targeted keyword or phrase is entered into Google or other search engines, your advert will appear. Once someone clicks on it, you’ll be charged, hence the name pay-per-click advertising.

How do our PPC audits work?

Our PPC account audit service is designed for customers who are looking to review the performance of their Pay Per Click campaign. One of our experienced PPC managers will carry out a technical review of your Google Ads account, offering suggestions and recommendations as to how your campaign can grow further and increase leads.

How much does PPC cost?

The cost of Google Ads will vary depending on a number of factors, including your budget, the duration of your campaign, and the competitiveness of the keywords you’re targeting. At FSE Digital, our packages start from £500 for the set up or restructure of your PPC account, with monthly management fees from £500pm.

Why is Google Ads one of the most popular search channels?

The popularity of Google Ads has grown significantly in recent years for a variety of reasons, including its extensive reach and audience targeting options. We’re a certified Google partner, and keep up to date with the latest trends to ensure our campaigns are reaching their full potential with our PPC management service.

Google Ads offers the following benefits:
 Provides flexibility for businesses, allowing them to tailor their campaign accordingly.
 Provides a detailed analytics software, which can show when your campaign reaches its maximum potential.
 Allows you to control what time, days and in which area your ad shown (unlike SEO which has less control). This helps you to manage your budget and can potentially maximise conversions.