Bring your customer journey alive.
Email is a well established marketing channel that allows you to create touch points at every stage of your customer journey.
It provides an opportunity to send helpful content such as guides, whitepapers, product demos, comparisons and testimonials that help position you as a thought leader and create trust among your audience. It can also be beneficial post sale for keeping in touch with clients, asking for feedback, cross selling, or letting them know about offers or new product developments.
Email is also highly personalised and measurable. You'll deliver the messages you want, to the exact individuals you're targeting, and know who's engaging.
We work collaboratively to become an extension of your in-house team
Tailored campaigns which deliver
Email marketing is only effective if you’re reaching the right people, with the right message, at the right time. With a proper strategy, you can ensure your emails don’t get buried in a cluttered inbox.
We’ll help you optimise your open rates and improve click through, creating an active and engaged audience.
We understand the power of personalisation and know what makes for an enticing subject line or alluring preview text. Experience working with multiple clients over many years gives us the insight to deliver email campaigns that excel.
Ready to take advantage of our expert Email marketing tactics?
Reach new prospects instantly
There’s no guarantees that your audience will be on social media, but you can bet that almost everyone has an email address.
Better still, many of us have access to our emails on our phones, which means we’re instantly notified as soon as a new message pops up. A carefully crafted email can help you take advantage of this.
Email doesn’t have to be an expensive channel, but done right, the return on investment can be significant.
Our Approach to Email marketing
How we work with every client
Strategic
We can help you set an email marketing strategy which meets your business goals and complements your marketing activity over the long term, ensuring that customers receive timely communications at every step of their journey. Email automation provides a way to streamline these and ensure regular interaction.
Targeted
Email marketing is a great way to directly target your potential clients and get in front of decision makers in a personalised way. Emails can be segmented, so different parts of your audience can receive different messages and different types of content, at the touch of a button.
Measurable
Because email is sent directly to a specific individual, it’s easy to track whether it’s been delivered, opened, or read. You’ll also be notified if addresses are incorrect, or mailboxes are full. Email links are highly trackable, which means that with each campaign you send, you can learn more about your audience’s behaviour.
Results Focused
It’s our job to ensure that email campaigns are enticing enough that the user takes action. By sending the right message to the right users at the right time, understanding and answering their pain points, we can gradually build trust and authority, traits which lead to conversions.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
