Build your reputation and brand authority online.
The process of reaching out to online bloggers is arguably the most vital part of a content marketing plan, but it can also be the most time consuming.
Forging genuine personal relationships with other writers in your niche takes more than a couple of generic emails. Establishing publishing agreements with top bloggers in an industry can often take weeks, months, or even years.
We work collaboratively to become an extension of your in-house team.
Established content strategies
Our knowledgeable team are highly experienced in content outreach. We’ve spent years building relationships with bloggers and securing fantastic placement opportunities.
In addition to nurturing relationships with existing bloggers, we’re continually search for new opportunities so we can consistently offer great value content marketing packages. We invest heavily in ongoing placement research on behalf of our clients.
Ready to take advantage of our expert content tactics?
What’s involved in contacting bloggers?
Firstly, we’ll research the blogs that are available in your industry or area of expertise. to see which ones are most suitable for your content. We look at a number of different factors, including the amount of traffic the blog receives, who else contributes to it, and the authority of the domain.
We then reach out to the blogger to see if they’re willing to accept guest content from a writer with expertise in their field. The cost of the placement is negotiated, topics are discussed and links are agreed before a piece of content is written by our copywriting team and sent to the blogger for consideration. We’ll keep you up to date on who has been contacted and where your content appears.
The cost of contacting bloggers and arranging link opportunities can be incorporated into an ongoing SEO package, or alternatively we can offer content outreach as a stand alone service.
Our Approach to content
How we work with every client
Strategic
We don’t create content for contents sake. We’ll take the time to understand your audiences, where they look for information, and how they digest it, and create content which answers the questions they’re asking. We’ll ensure that content usage is maximised across channels to increase engagement.
Unique
Both users and search engines prefer content which is unique. We’ll create content which helps new users discover your brand and positions your business as an authority in its field, making you the go to source of information in your industry.
Engaging
We can provide a mixture of long and short from content; including whitepapers, infographics, and guides, which are interesting and easy to digest. Our aim is to give your readers the information they need at every stage of their buying journey.
Far Reaching
We’ll choose the channels that will get your content the most exposure and help more of your target audience to engage with it. Where possible we’ll repurpose content to ensure that whatever format your readers prefer, it’s easily digestible for them.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
Onsite SEO includes everything from the way your website is structured, to its navigation, to the code behind it, to the content that’s on your pages.
We follow a 44-point website checklist that helps us establish the health of your site, as well as identify areas that might be holding back its performance. These could be technical fixes, or issues that relate to user experience. They could also be opportunities to create some additional content that provide your visitors with more information about your products or services.
All of these activities are classed as onsite SEO, as they are all changes which are made directly to your site.
You really need to concentrate on both to give yourself the best chance of ranking well for your most relevant search terms.
It’s true that a few high-quality links might have more of an impact than a couple of technical tweaks, however it would normally take more time and effort to acquire those links. It’s all about collective impact. Once you’ve got your site in the best shape possible, you have a solid base to begin your content outreach with.
Onsite SEO is important because if your site isn’t in the right shape from a technical, UX or content perspective, you’ll struggle to rank well regardless of the work you do offsite. Having a well optimised site is important for SEO, but the onsite changes we make as part of your search engine optimisation strategy have benefits far beyond this, improving the user experience of your visitors, and working to increase your conversion rate.
Offsite SEO (like links, coverage and social shares) isn’t guaranteed, but with onsite SEO you have the opportunity to do everything right that is within your power.
The general principles of onsite SEO broadly remain the same, however a more natural approach to optimisation is now recommended. Google prioritises the best result for any given query, not just the most optimised site for this term. This means being informative and providing the best user experience possible. That’s why factors such as high-quality, original copy have become more important.
