Local SEO For Your Business

Whether you're a local brick-and-mortar business, a service-based provider in a high-value area or an online store, local SEO can help to drive relevant traffic, increase revenue and find potential customers nearby. An estimated 30% of all Google searches on mobile devices are local searches, meaning people that are looking for a business or service close to them or a specific area. If you aren't appearing in local search results, then your business can be missing out on the opportunity to reach local customers online. At FSE Digital, our local SEO experts have decades of experience working with and supporting local businesses across the UK and implementing effective, tailored strategies that help them to attract more local visitors, increase revenue and grow their business.

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Our tailored strategies can help your website attract more relevant, local visitors.

Local SEO case studies

Our dedicated in-house team of local SEO specialists work closely with businesses to optimise their online presence and build local marketing campaigns that help to put them on the map and front and centre of local searches.

Some of our local SEO tactics and services include but are not limited to – Google Business Profile optimisation, keyword research, on-page SEO, off-page SEO, competitor analysis and the management of local business listings, online reviews and directories.

No matter your business, FSE Digital have the experience, skills, tools and expertise needed to help you reach your potential, increase local exposure and make it easy for local customers to find you online.  

Our Approach to Local SEO

We know that in order to be successful locally, then you need to be visible, and our team of knowledgeable, innovative and experienced experts are here to guide you every step of the way on the path to success.

There are a range of factors involved in local SEO and the requirements of each client can vary, which is why we apply a tailored approach that ensures the maximum effectiveness for your business.

Here are just some of the many aspects involved in our local SEO process.

Site Audits and Development

Covering technical, off-page and on-page SEO, our in-depth audits comprise of a comprehensive 44-point checklist which assesses your site to identify any issues that could be harming its performance in search engines. Using proven SEO audit techniques, our specialists can see if everything is running properly, examine the landscape of your business’ market and analyse competitors to plan and prepare a local SEO strategy that will deliver the best possible results.

Local Keyword Research

Our team will conduct location-specific keyword research to uncover terms that consumers in the local area are using to search for nearby products, businesses or services that are relevant to you. These keywords ensure that SEO efforts are focused on the correct terms that target customers are using to find similar businesses with local search. By removing the guesswork, these keywords form an essential part of the local SEO strategy, making the site more visible and allowing you to be seen by the right people.

On Page SEO

Optimising your website can help to greatly improve performance in local search results and can encompass a number of different tasks including;

– Content creation and optimisation of pages
– Technical SEO to ensure the site is working effectively and is easy for search engines to crawl and index
– Optimising header tags, title tags, meta descriptions and image ALT tags
– Creating internal links between pages which will help search engines and users navigate to related information

Off Page SEO

We work to improve your website’s visibility through tactical off-page SEO efforts that can help build on your business’s reputation and present it as a trustworthy resource. Utilising effective tactics such as guest blogging, social media, business listings, backlinks, reviews and testimonials, we can enhance search engines’ perception of your site’s relevance, popularity, reliability and authority in order to improve local rankings.

Link Building

One of Google’s key ranking factors is backlinks which act almost like a vote of confidence from other websites and can have a huge impact on where your business ranks in search engine results pages (SERPs). A key aspect of off page SEO, link building is a way to demonstrate your site’s authority and legitimacy to search engines in a way that displays your business as a trustworthy resource.

Our experts will work to build your local brand by implementing proven link building strategies to acquire high-quality, authoritative backlinks through things like business mentions, blogs, online reviews, directories and more.

Ready to take advantage of our expert Local SEO expertise?

Recent case studies

We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.

Halls Property Group
New Enquiries
780

Revenue
148%

Top 3 Keywords
56
TriMedika
Organic Traffic
400%

Keyword Positions
250

Lighthouse Score
98
Hey Presto
Organic Impressions
1460%

New Enquiries
156

Keyword Positions
513
Simplicity Smart Lockers
Organic Traffic
142%

Enquiries
238%

New Leads
312
Essex Tree Brothers
Business Growth
210%

Traffic Increase
70%

Conversion Rate
7%
Fambridge Care
Organic traffic
175%

Time on page
23%

Business Growth
148%
Power Developments
New Users
139%

Bounce Rate
21%

Click Spend
4%
Horton & Garton
New Users
12%

Bounce Rate
262%

Click Spend
42%
London Drainage
Organic traffic
2,000

Traffic increase
51%

Top 3 keywords
62
What is Local SEO?

Local SEO is a digital marketing strategy focused on improving your website’s visibility in local search results. It involves optimising elements such as Google My Business listings, ensuring local keywords are targeted, and online directories, to ensure that the site appears prominently when users search for products or services in their geographic area. Essentially, Local SEO helps you connect with nearby customers who are actively seeking your offerings, providing your site with relevant and local traffic.

Is Local SEO just for small businesses?


No, not at all! While small businesses can certainly benefit greatly from Local SEO by increasing their visibility within their community and attracting nearby customers, Local SEO strategies are applicable to businesses of all sizes. Even large corporations with multiple locations can leverage local SEO techniques to optimise each branch’s online presence and connect with customers on a more localised level. Regardless of size, any business that serves customers within specific geographic areas can benefit from implementing Local SEO strategies to enhance their online visibility and attract traffic.

Is Local SEO worth investing in?


Investing in local SEO is highly beneficial for businesses seeking to attract customers within their vicinity. Not only can Local SEO significantly improve a business’s overall online visibility, it can also drive targeted traffic to their websites or physical locations, leading to higher conversion rates and increased sales. Moreover, local SEO helps businesses build trust and credibility within their community, ultimately resulting in long-term customer loyalty and sustainable growth.