The importance of targeting the right keywords.
When it comes to SEO, every company is working towards the same goal – to appear in a prominent position in the search engine listings. But is your website ranking for for the right kind of traffic? Are the search keywords or phrases you’re currently targeting actually attracting paying customers?
Developing a clear, purposeful keyword strategy ensures that you’re placing your digital marketing spend into the areas that are going to generate the best return for your business.
We work collaboratively to become an extension of your in-house team.
Marketers and other decision-makers can benefit from asking a third party to assess their choice of targeted keywords because it’s all too easy to miss prime opportunities when you’re fully absorbed in your business. The fresh perspective provided by our consultants during SEO keyword research can open up new marketing avenues – we often identify alternative phrases and long-tail keyword variations that, when combined, can yield as much traffic as the more popular (and therefore more competitive) search terms, if not more.
Ready to take advantage of our expert SEO tactics?
Why is keyword research important?
Though it’s painstaking, effective keyword research is a vital part of the search engine marketing process, as it lays the foundations for the rest of your SEO campaign. Those who don’t invest time in keyword research and analysis often find they spend a lot of money for very little gain.
Our SEO consultants use a variety of tools to generate keyword ideas and analyse the value of specific search phrases to your business. When deciding on a keyword strategy, we’ll look at competition levels, monthly search volumes for specific regions, and key trend information (which is particularly useful for seasonal businesses).
We’ll also look at who else is ranking for particular keywords and provide you with a brief overview of their search marketing efforts – this will help determine what’s going to be required to compete for these, along with a realistic timeframe for strong exposure.
Once we’ve determined a list of targeted keywords that meets your objective, we can then suggest ways of incorporating these phrases into your website to improve its relevancy.
Our Approach to SEO
How we work with clients
Strategy
We’ll look at your SEO from a holistic point of view, taking into consideration important aspects such as user intent, so we can ensure your website gives both users and search engines what they want. Our deep understanding of ranking factors allows us to maximise the performance of your SEO strategy.
Onsite Optimisation
We’ll look at the various technical aspects of your website such as site speed and performance, as well as the content, including page titles, descriptions, and header tags. This will ensure your site is indexable by search engines and set up for success when it comes to SEO.
Offsite Optimisation
The reputation of your website depends on the quality of its backlinks and the content you distribute. We’ll build links from a variety of reputable sources, designed to ensure a steady path to success, identifying topics for relevant content which grabs the attention of your online audience.
Ongoing Consultancy
We offer transparency and communication at every stage, with monthly reporting as well as regular meetings. You’ll also have access to a dedicated Account Manager on hand to ensure continual improvement and refinement of campaigns to drive performance at all stages.
Recent case studies
We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
