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Whilst the owner had extensive prior experience in the marketplace, as a new business Halls had no online presence.
The family run estate agent, established in 2020, needed help in creating their brand and website, and establishing themselves online. A friend recommended FSE Digital.
Get StartedThe Solution
Halls Property Group chose FSE Digital due to their existing experience in the marketplace. An initial discovery session was held to determine the objectives for the digital marketing strategy.
Before we could start generating enquiries, the client needed a brand. FSE developed brand guidelines for the client and a suite of assets including logos, brochures, and property boards. We then set about creating their website. We used our previous experience in the property industry to ensure that the site had the necessary legal information as well as being optimised for SEO and conversions.
Part of this process included creating relevant location based landing pages and helpful calculators. FSE manage all the site content for Halls including content required for their SEO campaign such as blogs.
The property market in London and the South-East is extremely competitive. Despite this, FSE were able to develop and maintain an SEO strategy for the client, achieving page one for many of their target keywords. This success has helped provide the client with a regular influx of enquiries.
We also run the clients’ social media accounts, essentially operating as an extension of their team.
The Results
- Implemented an SEO strategy achieving page one for many target keywords.
- Delivered 15 new business enquiries per week.
- 148% revenue increase YoY.
- Delivered brand guidelines and website to help get the client established.
- Over 50 target keywords in the top 3 of Google.
