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Essex Tree Brothers reached out to FSE Digital to provide marketing support to help them grow.
Essex Tree Brothers, a leading family-run tree surgery business, needed help increasing their search engine rankings and driving more traffic to their website. Despite being recognised as one of the leading tree surgery businesses in Essex, they struggled to rank for industry keywords, and even localised key words such as ‘Essex tree removal’.
Get StartedThe Solution
FSE Digital undertook an intensive site-wide audit of the website, conducted keyword research, and reviewed the website from a user experience perspective, allowing us to create a detailed plan to grow the sites organic ranking.
An advanced link-building strategy was put in place, whereby high-quality placements were secured on relevant industry websites, which gave the Essex Tree Brothers website the authority it needed to rank for top industry keywords.
The client wanted to build on the success of their local SEO campaign with paid search.
We provided the set up and ongoing maintenance of the client’s PPC campaigns, including creating ad groups and copy, researching keywords and refining targeting, which has further supported their rankings and increased their enquiries.
The Results
- Tripled business growth within twelve months
- Increased traffic by 70%
- Implemented and refined PPC campaigns delivering significant ROI
- Ranking for several top industry keywords
- Impressive click to sale conversion
