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Scaling Visibility for a Leading Gymnastics Retailer.
Cannons UK is a family-run e-commerce business supplying premium gymnastics equipment, martial arts mats and gym flooring. In 2021, Cannons UK set out to disrupt the gymnastics and home gym market by offering a more cost-effective solution for consumers. The objective was to significantly increase visibility, compete with established players and drive revenue growth.
Get StartedThe Solution.
We implemented a long-term SEO strategy focused on increasing Cannons UK’s presence across high-value and high-intent search terms.
This involved expanding keyword coverage, optimising existing product and category pages, and strengthening site structure to improve performance in search. The strategy was designed to capture demand across both core gymnastics products and emerging home gym trends.
Alongside on-page optimisation, we supported the growth of category visibility to position Cannons UK competitively for high-volume keywords within the market.
The Results.
Cannons UK achieved substantial growth in organic visibility, significantly increasing both keyword rankings and page one presence.
The business is now positioned as a leading provider within its category, with strong rankings across some of the most competitive and high-volume search terms in the market, including #1 positions for “Gymnastics Mats” (18,000 monthly searches) and “Gymnastics Equipment” (27,000 monthly searches).
The Results
- Achieved substantial growth in organic visibility
- Significantly increased both keyword rankings and page one presence
- Positioned as a leading provider within its industry
- Achieved strong rankings across competitive and high-volume search terms
- Secured #1 positions for “Gymnastics Mats” and “Gymnastics Equipment”
