FSE Digital are experts in integrated search campaigns. We can help grow your business with a five-star digital presence that doesn’t cost the earth.
SEO can be an area that’s difficult to understand - we help our clients cut through the noise with a transparent and consultative approach.
Our team are friendly experts, that’s why we’re known locally as 'The Search Specialists'. We go the extra mile to understand your marketing objectives and create a tailored approach specific to your business. We understand that SEO isn't a one size fits all approach and will use our tried and trusted digital tactics to get you the best results.
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Read our case studies and find out how FSE has helped local companies double and triple their growth through effective SEO strategies.
Our Approach to SEO
How we work with clients
Strategy
We’ll look at your SEO from a holistic point of view, taking into consideration important aspects such as user intent, so we can ensure your website gives both users and search engines what they want. Our deep understanding of ranking factors allows us to maximise the performance of your SEO strategy.
Onsite Optimisation
We’ll look at the various technical aspects of your website such as site speed and performance, as well as the content, including page titles, descriptions, and header tags. This will ensure your site is indexable by search engines and set up for success when it comes to SEO.
Offsite Optimisation
The reputation of your website depends on the quality of its backlinks and the content you distribute. We’ll build links from a variety of reputable sources, designed to ensure a steady path to success, identifying topics for relevant content which grabs the attention of your online audience.
Ongoing Consultancy
We offer transparency and communication at every stage, with monthly reporting as well as regular meetings. You’ll also have access to a dedicated Account Manager on hand to ensure continual improvement and refinement of campaigns to drive performance at all stages.
SEO works by optimising your website to perform better in search engines. By paying attention to a number of onsite factors (such as technical fixes, coding, and content), as well as offsite factors (such as content distribution and link building), your site can become more visible to people searching for the phrases most relevant to your business.
For more detail, we have written a post on what is SEO.
The benefits of a carefully considered SEO strategy are far-reaching. Of course, the primary aim of SEO is to increase your search positions for your most relevant keywords, and with this obviously comes an increase in traffic to your site.
In addition to this, a number of the onsite optimisation actions we undertake for SEO will also improve the quality of your site and user experience, such as unique, well written content, technical fixes, or improving your site structure and navigation.
Put simply, yes. While the main objective of SEO is to increase your search positions, by doing so you’ll see an increase in traffic to your site. To make more sales, you need to feed every stage of the funnel, and SEO is a sustainable way of doing this.
Done carefully, SEO not only increases your traffic but provides you with the most relevant and likely to convert traffic. That’s because an experienced SEO company will take user intent and competition into account when conducting keyword research.
The problem surrounding the SEO industry is that it’s not an area many clients (and indeed many generalist marketers) have a true understanding of. The fact that a lot of SEO actions aren’t particularly ‘visible’ (such as code tweaks or technical fixes), can make it difficult for business owners to see where their budget is being spent.
An experienced SEO agency, such as FSE Digital, will always begin with a full site audit, identifying areas that need attention and working on your onsite optimisation, whilst also putting together a comprehensive offsite strategy. This might include content creation and distribution to relevant websites and online magazines in your industry. A good SEO agency will establish a neighbourhood of relevant domains that take into consideration a blend of different metrics such as domain authority, readership, website traffic and social signals.
SEO can be one of the most cost-effective, and therefore sustainable ways of directing traffic to your website. Unlike PPC or social media ads, which stop when the budget runs out, SEO is working on behalf of your brand 24/7.
However, it’s only effective if it’s generating enquiries. An experienced SEO agency will help you increase traffic to your website by improving your search positions, but they’ll also carry out research to ensure you’re attracting the right kind of traffic, as well as paying attention to your content and user experience to increase your click-through rate (CTR).
Keywords are important for SEO because they act as the bridge between what users are searching for and the content on your website. By strategically incorporating relevant keywords into your content, you increase the likelihood of your website appearing in search engine results for those keywords.
Targeting the right keywords attracts the right audience and users to your website, improving its visibility and potential for engagement. Search engines such as Google, assess the relevance of your content based on keywords, so using them effectively throughout your page’s content and metadata enhances your website’s overall ranking. As standard, we incorporate keyword research into everything we do throughout throughout and SEO campaign.
