Clients we
work with:

What to Expect from Our Marketing Solutions

Marketing for franchises demands a delicate balance between maintaining brand uniformity across all locations while allowing individual franchisees to efficiently target their local markets. Whether you’re an established franchise owner or just starting out, understanding and implementing effective marketing can mean the difference between thriving and merely surviving in today’s competitive landscape.

USEFUL LINKS: Why Franchise Marketing is Important | How to Maximise Your Marketing | Effective Marketing Strategies | Client Interview | FAQ’s


Interview with Balgores Property Group

Matt Butler, Sales Director tells David Mintz of Kerfuffle what it’s like to work with FSE. Key moments:

  • 13 Seconds: We’ve opened several branches since working with FSE.
  • 18 Seconds: Staff levels have increased from 70 to over 140.
  • 24 Seconds: Since working with FSE we’ve increased market share from 8% to 16%.
  • 31 Seconds: We’ve seen a significant increase in valuations and instructions. Most of our valuations now come from sort sort of marketing, either social media or through the website.

Why Franchise Marketing is Important for Estate Agents

In today’s dynamic and highly competitive property market, it’s more important than ever for estate agents to find a way to stand out from the crowd so they can attract more buyers, sellers, landlords, and tenants.

Franchise marketing can make all the difference for estate agency groups, not only in providing the vital tools, support, and knowledge needed for an effective digital strategy, but in implementing innovative solutions that deliver real, tangible results. From guidance on which audiences to target and the most effective channels to use, to delivering campaigns which drive enquiries, our specialists use proven tactics to help your estate agency business thrive, even in the most challenging market conditions.

How to Maximise Your Marketing Potential

Here are just some of the ways that our franchise marketing services can prove particularly valuable for estate agents:

  • Brand Consistency: Standardised messages which resonate across multiple branch locations
  • Cost Efficiencies: Reduced operational costs through economies of scale
  • Local Focus: Holistic strategies which leverage local audiences
  • Tools & Resources: Access to pooled marketing resources and tools
  • Multi-Channel Approach: Coordinated efforts across both traditional and digital marketing 

Brand recognition and trust is critical to success in the property industry. Through effective franchise marketing, we help estate agency groups build momentum faster than independent branches, driving awareness and engagement, traits which lead to conversions.

Recent case studies

We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.

Keystones Property

Market Share
8%

Enquiries Increased
345%

Organic Traffic
760%

Balgores Property

Market Share
16%

Content Interactions
305%

YoY Instructions
137%

Halls Property Group

New Enquiries
780

Revenue
148%

Top 3 Keywords
56

Horton & Garton

Market Share
12%

Organic Traffic
262%

Top 3 positions
42

Effective Marketing Strategies for Estate Agents

We’ve discovered that successful estate agents are increasingly leveraging digital strategies to transform their franchise marketing efforts. Studies show that over 90% of buyers use the Internet as an information source when searching for properties, making digital presence crucial for modern estate agents.

Our comprehensive approach includes these proven strategies:

  • Content Marketing Excellence: Creating valuable content like market updates and home-buying tips helps to keep visitors engaged so we work to improve lead generation through content strategies
  • Social Media Presence: Over half of active users on Facebook and Instagram follow brands, making these platforms essential for reaching potential clients
  • Email Marketing Campaigns: When email is used effectively for content distribution it can be a powerful tool for nurturing leads
  • Data-Driven Approach: Building our strategies upon data drive marketing allows us to implement targeted advertising which delivers exceptional results
  • Local Engagement: A crucial part of franchise marketing, we encourage area-specific content, outreach and engagement to build community trust and generate qualified leads

What is franchise marketing for estate agents?


Franchise marketing for estate agents involves leveraging the strength of the franchisor’s brand to promote the business both holistically and at a branch level. This can include both national and local campaigns such as SEO, social media, and PPC. Franchise marketing helps estate agents to improve brand recognition, drive market share, reach more customers, and increase customer retention.

How much is estate agents marketing for franchises?


The cost of franchise marketing for estate agents can vary depending on numerous factors such as how many franchises there are to cover, and the complexity of the marketing involved.

We typically charge a fee per branch for services such as SEO. For campaigns like PPC, we aim to manage the locations under one central Google Ad account where possible, to save time and money.

To discuss marketing costs for your estate agency franchise, please use the contact from below or contact info@fsedigital.com.

What can I expect from franchise marketing for my estate agency?


Our approach to franchise marketing for estate agents is based on your business goals, target audience, and the data you have available. We can offer a wide range of services including:

Integrated Search Campaigns: Combining organic and paid search
Website Design & Development: Creating conversion-optimised platforms
Social Media Management: Driving brand engagement for key audiences
Content Creation: Developing optimised blogs and landing pages
Brand Development: From guidelines to marketing assets

We tailor our franchise marketing strategies to each individual client, and their unique business needs and requirements, to create a bespoke franchise marketing service that delivers tangible results.

How to market an estate agent franchise business


There are a number of different strategies, tools, tactics, and approaches we use when delivering franchise marketing for estate agents. Here’s a snapshot:
– Build a strong online presence by optimising your website’s SEO
– Create great content that can be used to earn backlinks from other reputable brands
– Promote, engage with, and respond to reviews which can help establish trust and credibility
– Maximise social media followers with engaging posts
-Optimise Google My Business profiles
– Use paid ads to help reach specific local audiences