FSE increase market share by 8% for Balgores Property Group
Sales Director Matt Butler tells Kerfuffle what it’s like to work with FSE. Key moments in this video:
- 13 Seconds: we’ve opened several branches since working with FSE.
- 18 Seconds: staff levels have increased from 70 to over 140.
- 24 Seconds: since working with FSE we’ve increased market share from 8% to 16%.
- 31 Seconds: we’ve seen a significant increase in valuations and instructions. Most of our valuations now come from sort sort of marketing, either social media or through the website.
Our handy SEO guide provides tips and advice for Estate Agents looking to implement an effective SEO strategy
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Marketing Strategies Which Set Your Estate Agency Apart
Trusted by leading brands like Balgores, Douglas Allen, Horton & Garton, Wards of Kent, and Cubitt & West, we know how to get results for estate agents. Our proven marketing tactics make sellers and landlords want to list their property with YOUR brand. We help you stand out from your competition, so you can remain front of mind and receive more instructions and valuations.
Good digital marketing can help you increase traffic, rankings, reputation, and local brand presence online, helping you become the ‘go to’ for local property owners looking to sell or rent.
Digital Marketing Which Helps Your Property Business Grow
We offer proven digital marketing strategies which get your brand in front of more property owners – resulting in more enquiries.
- Get found on Google with better SEO: we’ll help your website show up on page one, attracting more sellers and landlords.
- Drive instant valuations with targeted ads: our PPC campaigns put your brand directly in front of people ready to sell or let their property.
- Boost brand engagement with social media: build trust, showcase your property listings, and attract more customers with our engaging content plans.
- Turn clicks into customers with a high performing website: our goal is to ensure more of your website visitors turn into valuations and instructions.
We have a track record of helping our property clients increase revenue, by improving the number and quality of valuations and instructions received.
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We have a strong background in search, complemented by our extensive expertise in all aspects of digital marketing including website design, digital PR, content and social media strategy.
Marketing for estate agents involves leveraging the strength of local audiences to capitalise on your brand, and keep it front of mind for property owners. This can include both national and local campaigns such as SEO, social media, and PPC. Effective marketing helps estate agents to improve brand recognition, drive market share, reach more customers, and increase customer retention.
The cost of marketing for estate agents can vary depending on the size of the company, number of branches, and complexity of the marketing strategy involved.
We typically charge a set monthly fee for services such as SEO, PPC, and social media management, on a rolling thirty day basis – no twelve month contract tie-ins. Prices start from as little as £600 per month plus VAT. Website prices are bespoke, dependant on the requirements of your business.
To discuss marketing costs for estate agencies, please use the contact from below or contact info@fsedigital.com.
Our approach to marketing is based on your business goals, target audience, and the data you have available. We can offer a wide range of services including:
– Integrated search campaigns: combining organic and paid search to increase your visibility for target keywords, and drive more traffic
– Website design: creating online platforms which offer a fantastic customer journey, and are optimised for conversion
– Social media management: driving brand engagement for key audiences
– Google Business listings and review management: helping to maintain entity freshness and boost local rankings
– Content creation: developing optimised blogs and landing pages which meet the needs of both human users and search engines
– Brand development: from full guidelines to logo ideation and marketing asset production, we can help set your brand apart from your competition
We tailor our marketing strategies to each individual client and their unique business needs and requirements, to create a bespoke marketing service that delivers tangible results.
There are a number of different strategies, tools, tactics, and approaches we use when conducting marketing for estate agents. Here’s a snapshot:
– Build a strong online presence by optimising your website’s SEO
– Create great content that can be used to earn backlinks from other reputable brands
– Promote, engage with, and respond to reviews, which can help establish trust and credibility
– Maximise social media followers with engaging posts
– Optimise Google Business profiles
– Use paid ads to help reach specific local audiences
