In the ever-evolving world of technology, artificial intelligence, and smart tools, there are now more ways than ever to maximise your SEO impact and help your website stay ahead of competitors. One of the most popular tools of recent years is ChatGPT, which was released in November 2022 and although it’s still in its early days, there are plenty of ways that it can be utilised for SEO purposes.
Here we take a look at ChatGPT and provide some information, advice, and tips on how to use ChatGPT for SEO.
What is ChatGPT?
ChatGPT is a natural language processing (NLP) chatbot powered by artificial intelligence (AI) that generates human-like text and enables human-like conversations based on the input it receives, creating a high-tech writing assistant or conversation partner.
ChatGPT is built using a model architecture known as GPT – ‘Generative Pre-Trained Transformer’ and a type of machine learning model known as LLM – ‘large language model’ which learns by identifying data patterns and using them to make predictions.
The advanced technology used by ChatGPT means that it can understand and create text that sounds extremely natural and human-like, which makes it a powerful tool for a number of different applications from content writing, coding, generating ideas, drafting emails, and even composing music.
Can ChatGPT Be Used for SEO?
Absolutely is the answer! Amongst the countless possibilities for ChatGPT is how it can be applied to SEO, opening up a world of opportunities for website owners, developers, businesses, and content creators.
Some of the many ways that ChatGPT can be used to help with SEO include;
- Generating high-quality content
- Optimising meta titles, tags, and descriptions
- Producing relevant blog topics
- Coming up with content ideas
- Creating keyword lists and supplementing keyword research
It is important to understand that whilst ChatGPT is extremely helpful, it is a tool and as such needs to be properly utilised to get the best out of it, rather than just blindly relying on it to generate content.
Tips for Using ChatGPT for Your Website’s SEO
Following the latest SEO best practices, here are some of the ways that ChatGPT can be used to enhance your website’s SEO performance and visibility.
Target Keywords
When it comes to keyword research, ChatGPT can help in several ways;
Supplementing keyword research – When you know the topic you need to cover or focus on, ChatGPT is a great addition to traditionally used research tools for SEO and provides a convenient way to narrow down relevant terms.
Creating keyword lists – If you only have topic ideas, ChatGPT can generate a list of keywords that are suitable for your content and you can even specify the types of keywords you want such as short tail, long tail, and those with certain search intent.
Creating Quality Content
Everyone knows that content is an extremely important component of any successful SEO strategy and ChatGPT can help with this. Try utilising ChatGPT to brainstorm ideas, structure articles and craft compelling content based on chosen topics and keywords.
By plugging in some of your relevant keywords and a topic to work with, ChatGPT will take on board specific requirements to generate a tailored piece of content that is a great starting point. It’s important to note that whilst it is a great tool for writing prompts, it is not perfect and there can be inaccuracies which is why it’s always a good idea to check and refresh the content in your own unique style.
Content Optimisation
Optimise your content by leveraging ChatGPT to add relevant elements such as – keywords, meta descriptions, headings, and schema markup. By creating compelling meta titles and descriptions with relevant keywords that are attractive to users, ChatGPT can help to improve click-through rates from search results and increase organic traffic.
Frequently Asked Questions
When it comes to planning SEO content, it is always helpful to know what frequently asked questions (FAQs) are relevant to your audience and what questions they are asking the most about your products or services.
ChatGPT can be used to create a robust list of questions and FAQ ideas that you can then use the information from to build content around, answering the FAQs with optimised content as part of a web page or blog.
Schema Markup
Schema markup is a type of structured data or code language that is used by search engine crawlers to better understand the page information they come across. When the schema markup on a page is recognised by the search engines, they serve rich snippets such as reviews, events, learning videos, and products. The below example demonstrates what schema can result in, pushing your page to the top of SERPs with an image, reviews, and more.
ChatGPT can generate schema markup that can be added to your website’s code which will then produce these rich snippets, helping your website to appear better on relevant SERPs, rank higher, and gain more organic traffic which can result in more conversions.
Content Strategy
ChatGPT can help save a lot of time when it comes to creating an effective content writing strategy by generating countless subjects, topics, titles, and ideas for you to base content around. This is ideal for blogging and social media marketing, helping to come up with more niche propositions that grab your audience’s attention and find new, alternative ways to display your content.
Follow EEAT Principles
E-E-A-T is short for ‘Experience, Expertise, Authoritativeness, and Trustworthiness’ and is an essential factor that Google looks at when evaluating a website’s quality and content.
ChatGPT can be used to support E-E-A-T by providing recommendations for improvements, automating the process of researching article performance, and making suggestions for useful articles that can help further research. The principles of E-E-A-T emphasize the value of content, which is based on in-depth knowledge, real experience, verified trustworthiness, and recognised authority. These are aspects that ChatGPT is not able to fully reproduce nor act as a replacement for human expertise but instead can be utilised to work well alongside and complement content from real people.
Seeking Expert SEO Advice
Using ChatGPT can help minimise time writing content, but needs to be used carefully to ensure you aren’t just generating AI content and placing it directly onto your site without any thought towards the end user and the usefulness of your content.
At FSE Digital, creating useful and informative content is at the forefront of our minds and we have specialists in-house who write unique content that is written to help provide helpful guidance to the end user. For more information on how we can help, get in touch and we can craft a bespoke plan to help your business flourish online.
