Big Data has become one of the biggest buzz phrases in digital marketing in recent years. However, the number crunching required to extrapolate and analyse big data …
Read This Before Your Next Tweet
How To Use Twitter For Digital Marketing Twitter was never meant to be a business marketing platform, but many brands have managed to use it very effectively …
Five Social Media Marketing Own Goals To Avoid
For many small or medium-sized businesses, social media marketing can seem like a confusing labyrinth that they’d rather avoid. The honesty and transparency so inherent in social networks can …
What Is The Google Sandbox?
Many new businesses launch a website and then discover that they get no traffic from Google, and a conclusion is often made that the website is in …
How To Use Amazon Advertising To Boost Retail Sales
If you are selling products online you need to optimise not only your e-commerce website but all sales channels and advertising platforms. Amazon is the world’s largest …
Should Google Curb Right-Wing SEO?
Following the successes of right-wing political campaigns on both sides of the Atlantic in the past year, attention has been turned to Google’s role. Propaganda has always …
2017 Will Be The Year Of Mobile First Internet
Are You Ready? This year we have seen several major changes in search that indicate that Google is shifting from a desktop-based search engine to a mobile-first …
Why An Optimised Website Is Not Enough
If you believe everything that Google tells us, you would think that all you need to do to rank well is build a well optimised website with …
How To Make Your Site Load 10 Times Faster
Page speed is one of Google’s newer ranking factors and one that businesses ignore at their peril. If you have never spoken to your web developer about …
