Start turning your digital marketing spend into revenue today.
97%
Leads YoY
31%
Website Traffic
1.57m
Impressions
FSE Digital Nearly Doubles Leads for Water and Air Hygiene Specialist
Swiftclean UK operates within the specialist water and air hygiene industry, providing services to businesses requiring professional hygiene solutions. Looking to increase their lead generation, Swiftclean approached FSE Digital with an initial target of 20 enquiries per month, with ambitions to grow this to 30. We developed a combined SEO and PPC strategy focused on improving search visibility, attracting relevant traffic and generating more enquiries, supported by call tracking and recommendations for a wider digital marketing approach.
The Opportunity.
Swiftclean UK approached FSE Digital with a clear objective: to increase lead generation and create a more consistent flow of enquiries through digital marketing. With ambitious growth targets, they needed a strategy that would strengthen their visibility across search engines and help convert potential customers into leads.
Key objectives included:
- Increasing monthly lead generation, initially targeting 20 enquiries and progressing towards 30
- Improving online visibility for their specialist water and air hygiene services
- Attracting relevant traffic through SEO and PPC campaigns
- Understanding which marketing channels generated telephone enquiries
- Expanding their digital marketing activity to reach customers across multiple channels
They needed a measurable, joined-up marketing strategy that would support business growth while providing greater insight into the effectiveness of their campaigns.
The Solution.
FSE Digital developed a combined SEO and PPC strategy to strengthen Swiftclean UK's online presence and generate more enquiries from businesses searching for specialist water and air hygiene services. By focusing on organic search visibility alongside targeted paid advertising, we worked to attract relevant traffic and increase opportunities for lead generation.
Alongside our SEO and PPC activity, we introduced CallRail to provide greater insight into telephone enquiries. This allowed us to identify which marketing channels were generating calls and understand how Swiftclean's team handled incoming enquiries. These insights provided valuable information about the customer journey and helped us better understand campaign effectiveness.
We also worked closely with Swiftclean to identify opportunities beyond search marketing. Our recommendations included increasing social media activity, developing email marketing campaigns and creating YouTube videos to strengthen brand awareness and engage potential customers across additional channels.
Through ongoing SEO and PPC management, supported by improved call tracking and wider marketing recommendations, we developed a more comprehensive digital strategy focused on increasing visibility, generating enquiries and supporting Swiftclean's continued growth.
The Results
- 97% increase in leads year-on-year
- 31% increase in website traffic
- 1.57 million impressions
- Improved visibility into telephone enquiry sources through CallRail
- Continued collaboration across SEO and PPC
