Facebook Begins Restricting Link Posts for Non-Paying Pages
Facebook is now limiting some business Pages to two posts or comments with external links per month unless they pay for a Meta One subscription. Just as you think you’ve mastered Meta’s rules, they’ve changed the game again, and this time it’s a pretty big change for businesses.
How much would you pay to share your own website on Facebook? For a lot of businesses, that is about to become an important question.
What is the Facebook link limit?
Facebook has introduced restrictions on link posts for some Pages, limiting them to two organic posts or comments containing external links per month. Meta began testing the cap in December 2025 and expanded it in September 2026. Businesses and organisations that routinely link to products, services and web content may need to rethink a standard marketing habit.
There is little official information about the change. People are reporting a two-link limit on posts and comments for non-paying Pages, and unused allowances reportedly don’t carry over.
What’s most significant is that the limit covers comments as well as posts. That means putting a link in the first comment, as many publishers do today, doesn’t avoid the issue.
Links in ads and links to Meta’s own platforms appear to be exempt. News publishers also seem to be exempt for now, although Meta hasn’t confirmed this. Check your own Page before relying on any of it.
Which Pages are affected?
Not every Page, at least not yet. Reports describe an expanding test rather than a universal rule, so some Pages are capped while others can still post links freely. Affected admins reportedly see a notification telling them they’re limited to two such posts a month unless they pay.
Do you need a Meta One subscription?
Possibly, and you’ll likely be unsurprised to hear there’s a cost involved. Meta launched Meta One, a new subscription service with several pricing tiers, on 15 September 2026. The business plans are:
| Plan | Price a month (US dollars) | What it adds for links |
|---|---|---|
| Essential | $14.99 | No extra links, so the limit stays at two |
| Advanced | $49.99 | Links in organic posts and Reels |
| Expert | $149 | A higher link allowance |
| Max | $499 | The highest allowance |
These are US prices and may change or vary by region, so check Meta’s current plan page before signing up. Prices are also reportedly charged per Page or profile, so a business with several accounts could pay several times over.
How to keep reaching customers without links
This change doesn’t have to force you into paying for Meta One. Small businesses and not-for-profits, for example, should look at alternative ways of engaging with their audience:
- Turn comments into conversations using Inbox Automations in Meta Business Suite
- Create zero-click content that has all the information a user needs in the post
- Make links work harder by using them only for priority campaigns
- Use paid advertising selectively, as links in ads appear to be exempt, and test your ads to measure their effectiveness
- Boost your SEO and use email marketing to help people find other routes into your business
Diversify your digital marketing with FSE Digital
A diversified marketing strategy can make platform changes like Meta’s easier to absorb. Working with an agency like FSE Digital can help spread your campaigns across a variety of content, including organic social media content, ads, SEO and email.
Why not talk to us about your digital strategy or next marketing campaign? Contact FSE Digital today, and we’ll help you plan around this change.
