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Digital Overhaul for a Multi-Service Estate Agency.
Home Partnership is an established Essex-based estate agency, headquartered in Chelmsford offering property sales, lettings, and mortgage services. Their previous website was limiting growth due to poor usability, broken integrations, and an inflexible platform. We partnered with them to rebuild their website, focusing on performance, usability, and scalability, resulting in a significant uplift in traffic, enquiries, and overall digital performance.
The Solution.
We approached Home Partnership’s project as a full website rebuild, focused on improving usability, performance, and long-term flexibility. We restructured the architecture to create a clearer journey, with strong calls-to-action, particularly around property valuations.
The redesign resolved the issues with the property feed, ensuring listings were accurate and complete, with working images and floor plans. We also improved how EPC information was presented, making it more accessible and user-friendly for prospective buyers and renters.
To reduce ongoing costs and improve functionality, we replaced reliance on third-party tools with a custom-built solution. Instead of using paid platforms for local data, we developed an interactive map that aggregates information on schools and transport links, delivering a better user experience without monthly fees.
We also rebuilt the backend to give the Home Partnership team greater control over their website. Updates can now be made quickly and efficiently, without the delays and limitations of their previous provider. Enquiry forms were integrated directly into Microsoft 365, ensuring leads are captured and delivered instantly
Finally, the site was built with a mobile-first approach and optimised for performance and best practices from the ground up. The result is a fast, scalable platform that supports both user experience and ongoing growth.
The Results
- Page 1 rankings increased by double
- Performance score increased from 47% to 96%
- Organic growth increased by 49%
- Visitors increased by 37%
- Aesthetic branding created to suit the business