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46.3%
Acceptance Rate
12.3%
Response Rate
464
Connection Requests Sent
FSE Drive Event Engagement for UK’s Leading Professional Body for Marketing.
FSE Digital were invited to be the keynote speakers at a Chartered Institute of Marketing (CIM) networking event for marketing professionals in Essex, delivering a presentation on the ever-evolving topic of AI in digital marketing. To support the CIM and help drive as much footfall as possible to the event, we leveraged LinkedIn prospecting to segment and reach a highly targeted audience of relevant professionals..
The Solution.
A refined list of marketing professionals who could be informed and personally invited by keynote speaker Danny Hall
Automated delivery of high volumes of personalised connection and follow-up messages
A predefined, tailored message sequence designed to feel human and spark genuine engagement
The ability to track responses in real time and seamlessly follow up with manual direct messages where appropriate
The Results
- Connection requests sent: 464
- Connection requests accepted: 215
- Acceptance rate: 46.3%
- Messages responded: 61
- Response rate: 12.3%
