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FSE transform online visibility for trade-only furniture supplier.
Office Furniture Group’s previous website had been built on Wix over nine years ago. It had been set to “no index,” meaning it had never appeared in search engine results and generated zero traffic. The client had no way of editing or updating the site themselves, which left them unable to make basic changes or implement any form of SEO. The outdated structure and limited functionality were preventing the business from generating enquiries online and stalling their digital growth.
The Solution.
We delivered a new website built on WordPress, designed to drive traffic and give the team full control. From the outset, we focused on SEO performance, scalability, and usability. The new site structure allowed for proper indexing in Google, and keyword rankings began to improve almost immediately after launch.
To empower the in-house team, we provided training and custom video tutorials so they could confidently manage the website going forward. The project was completed within six weeks.
The Results.
The website delivered strong performance improvements, with desktop site speed increasing to 99 and mobile site speed increasing to 87.
Alongside a faster, more future-proof build, the website saw keyword rankings improve and traffic increase month-on-month. With a stronger technical foundation and performance-led approach, the site is now better equipped to support long-term growth, visibility and user experience.
The Results
- Desktop site speed increased to 99
- Mobile site speed increased to 87
- Keyword rankings increased
- Future-proofed the website
- Built for performance