In an era where customer attention is harder than ever to win and retain, email marketing workflows remain one of the most powerful tools at an SME’s …
How to Build a Retargeting Strategy That Brings Prospects Back
Retargeting is often described as the art of the reminder, but in reality, it’s much more strategic than simply following users around the internet with the same …
How to Build a High-Performing Email Marketing Plan
Email marketing continues to be one of the most effective ways for businesses to connect with their audience. Unlike social media or paid advertising, it offers a …
Why Email Automation Is a Must for B2C Customer Communication in 2025
The way that businesses communicate with customers has transformed dramatically in recent years. Nowadays, expectations are higher than ever, with consumers wanting personalisation, speed and relevance in …
Mastering B2C Customer Communications with Email Automation Workflows
In a world where consumers are constantly bombarded with messages, cutting through the noise requires smarter, more strategic communication. For B2C companies, building meaningful relationships at scale …
Retargeting Ads in B2C: Smart Strategy or Customer Turnoff?
So, you’re shopping online and check out a new pair of trainers, but you get distracted, click away, and suddenly that same pair of trainers seems to …
From Cold Leads to Conversions: The Power of Email Marketing for B2B SMEs
In a digital age saturated with social media updates, online ads, and constant content, it’s easy to overlook one of the most powerful tools available to B2B …
