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FSE Achieve Record Email Open Rates for Award-Winning Architect.
Gregory Phillips Architects is an award-winning practice specialising in contemporary architecture, interiors, and landscaping. To strengthen their direct communications with prospective clients, they began running targeted email campaigns showcasing their latest projects and design expertise.
Get StartedThe Strategy.
FSE Digital took over the email marketing strategy with the goal of driving higher engagement and conversions. Our approach included:
- Curating project-focused content that highlighted striking imagery and storytelling to inspire recipients
- Optimising subject lines and send times to maximise open rates
- Enhancing calls-to-action to encourage click-throughs to the Gregory Phillips Architects website
- Applying data insights from past newsletters to refine audience targeting and message structure
The Results.
By refining content, subject lines, and calls-to-action, FSE Digital delivered campaigns that not only achieved record open rates but also generated far more website engagement than previous campaigns.
These results demonstrate the value of tailored content and ongoing optimisation in turning email campaigns into a powerful driver of awareness and new project enquiries.
The Results
- Refined content, subject lines, and calls-to-action
- 83% Above industry standard open rate
- Delivered campaigns achieved record open rates
- 2x Industry standard CTR
- Generating more website engagement
