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FSE Maximise Pay Per Click Performance While Reducing Spend.
FastWarm is one of the UK’s leading suppliers of underfloor heating systems. Competing in a highly competitive eCommerce space, they partnered with FSE Digital to drive quality traffic and reduce cost per acquisition (CPA) across their paid search campaigns.
Get StartedThe Strategy.
With the aim of improving efficiency and maximising conversions, we implemented a data-driven approach across both Google and Bing Ads. Key focus areas included:
- Refining campaign structures and budget allocation
- Leveraging Performance Max campaigns to capture high-intent searches
- Introducing competitor campaigns to capitalise on market demand
- Ongoing optimisation to reduce CPAs while maintaining strong conversion volumes
The Results.
By focusing on smarter budget allocation, campaign diversification, and ongoing optimisation, we reduced CPAs significantly while keeping conversion volumes strong.
Compared to average PPC performance in the eCommerce sector, FastWarm’s campaigns deliver above-average CTRs and CPAs well below the benchmark, demonstrating the power of a data-led paid search strategy.
The Results
- Delivered above-average CTRs and CPAs
- Refined campaign structures and budget allocation
- Leveraged Performance Max campaigns to capture high-intent searches
- Drove results that outperformed industry benchmarks
- Focused on smarter budget allocation, campaign diversification, & optimisation
