Bluebird Care

The Opportunity.

Bluebird Care, a leading home care provider with over 200 UK franchises, approached us to boost enquiries for their West London, Oxfordshire, Bristol, and Bath territories. Despite their premium service and strong reputation, they faced two key challenges:

• Poor local search visibility for core services.
• Underperforming PPC campaigns, resulting in wasted spend and low-quality leads.

They needed a strategy that would drive high-quality enquiries and maximise return on investment.

The Solution.

SEO:

We identified a lack of targeted keywords and location-specific pages. Our approach included:

• Comprehensive keyword research focused on high-intent terms like ‘live-in care Richmond’ and ‘dementia care Kensington’.
• Building dedicated landing pages for each service and location.
• Optimising site structure, metadata, and local Google Business Profiles.
• Adding review schema to boost trust signals in organic results.
• Consulting on UX and conversion best practices during a new site launch to protect rankings and improve enquiry rates.

PPC:

Our audit revealed poor geographic targeting and fragmented account structures. We:

• Consolidated multiple accounts into one for greater efficiency and data insight.
• Built campaigns for each territory with tailored ad groups for key services.
• Used our keyword research to focus on top converters and eliminate waste.
• Rewrote ad copy to highlight strong USPs such as CQC outstanding ratings.
• Implemented advanced audience strategies and custom landing pages for better conversion rates.