Data-led Keyword Research
✅ Want more traffic to your website?
✅ Want more enquiries?
✅ Want more sales?
Of course you do! Our step-by-step keyword research guide is data-led, helping you uncover search terms with the most realistic potential for your business.
Keyword research that drives traffic and sales. Not just search positions.
As anyone working in SEO will know, the industry is rife with meaningless ranking reports. Even in 2020 there is too much focus on positions. We should be caring less about how many keywords we have indexed, and more about the reasons we are doing this – to increase traffic, sales and enquiries.
In this guide, we show you how to select the search terms that have the most potential for you – and more importantly, realistic potential. It’s data led, so we’ll be using tools like Google Search Console.
We’ll also be considering user intent, commercial value, and trend data, as well as filtering out brand terms and selecting keywords with a healthy search volume, so that we are chasing terms with the most value.
Best of all, it’s actually a really quick process; a step-by-step guide designed to give you a practical framework that you can replicate. Plus, all the tools we will be looking at are completely FREE and accessible to all.
