Property SEO

We understand the property industry; we get it. We know precisely who you need to target, when, and how. We’ll work with you to put together a strategy that meets your objectives, whether that’s brand awareness, traffic, enquiries or sales. Quite simply, we’ll help you grow your business.

FSE Digital is an agency specialising in search marketing, but ultimately driven by your bottom-line objectives. We’ll draw upon the right strategy, skills and channels to have the biggest impact on your business.

Our experience in the property industry

Working closely with the property sector over the past decade, we’ve come to understand the industry and its unique challenges and opportunities. We’re aware of seasonality and behavioural trends, and we’re ahead of key dates and legislation changes and what these mean for you. We know the way your audience act and react online.

We’re lucky to have worked with a wealth of estate agents, surveyors and other property specialists over the years.

Find out how we increased organic traffic by 70% for Balgores Property Group

When Balgores Property group first approached us, they were looking to build their exposure throughout Essex and Kent and significantly increase their market share. Five years later, they’re one of the biggest estate agents in the region.

Through optimising each of their local branches throughout the county, our SEO and content campaigns have increased their organic traffic by 70% within the last year alone.

Find out how we did it.


seo audit


Our approach to SEO goes beyond search positions. We consider everything from the user intent behind a keyword, to its commercial value, to make sure we’re driving traffic that’s highly relevant and most likely to convert.


Paid search typically generates traffic with some of the highest commercial intent. We can help you take advantage of this with a fully optimised AdWords account.


Your content says everything about you. The right language has the ability to inform, inspire and incite people to take action. It can turn a visit into a sale, a stranger into a customer. Find out how we can make this happen for you. 


Be where your audience are. We’ll help you reach the right people on the right platform either through organic social or paid targeting. 


We expose you to new audiences, influence opinions and spark conversations, starting with insightful content and earned media.


Email is still one of the most direct ways to build relationships with new people, nurture prospects, and keep your current clients engaged.



The right web design creates the right impression, improves user experience and complements your SEO strategy.

The importance of local search

With many potential customers relying on local search results when researching estate agents, optimising our clients’ sites for local listings is always one of our top priorities.

We’ll help you take advantage of local search traffic through strategies that involve optimising your individual branch pages, map listings and paid search accounts, as well as focusing on content that really encapsulates your local knowledge.

With Google recently adding neural matching to local search, it’s never been more important to make sure your site is ready.

Professional Drone Content

We shoot drone footage for a number of estate agents. The aerial content we shoot can be used to create a range of videos, suitable for your website or social channels, and is also ideal for property websites such as Zoopla and Rightmove, to give you the edge over your competitors.

Looking to get results from your website?

Our clients love our work and we always deliver, get in touch with one of our experts today to find out how...

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