Generate more high quality leads from both organic search and Pay Per Click advertising.
THE PROJECT
An established label manufacturer based in Essex.
FSE was tasked with putting together a comprehensive design and optimisation package for Labelnet Ltd.
The aim of the campaign was to generate more high quality leads from both organic search and Pay Per Click advertising, whilst making key design and structural changes to the current website to promote a better experience for the user.
We carried out a great deal of research into appropriate search terms for both the organic and paid search campaigns. Once we had established the core targeted services, each relevant internal page was fully optimised to establish relevancy for these keywords and also adhere to Google’s algorithm guidelines.
We developed a content marketing strategy in order to promote Labelnet’s knowledge and expertise both on the client’s website and via external blogging and syndication sources.
Relationships were also established with authoritative online directories to increase the brand’s visibility and drive more traffic and enquiries.
In the paid search arena, our PPC managers carried out a full review of the existing Google AdWords account and suggested a number of changes to increase its performance. We set up conversion tracking for more robust monitoring; we reduced the click spend by implementing a more targeted approach; and we also significantly improved Labelnet’s negative keyword list to eliminate irrelevant clicks.
