Case Study: Labelnet Ltd

Generate more high quality leads from both organic search and Pay Per Click advertising.

labelnet website

THE PROJECT

An established label manufacturer based in Essex.

FSE was tasked with putting together a comprehensive design and optimisation package for Labelnet Ltd.

The aim of the campaign was to generate more high quality leads from both organic search and Pay Per Click advertising, whilst making key design and structural changes to the current website to promote a better experience for the user.

OUR STRATEGY

The core objective for Labelnet was to attract enquiries from business customers as opposed to individuals looking for cheap or home-use label printing solutions.

The strategy was to be reviewed on a quarterly basis in order to assess trend data and adjust the campaign according to Labelnet’s own marketing campaign.

IMPLEMENTATION

We carried out a great deal of research into appropriate search terms for both the organic and paid search campaigns. Once we had established the core targeted services, each relevant internal page was fully optimised to establish relevancy for these keywords and also adhere to Google’s algorithm guidelines.

We developed a content marketing strategy in order to promote Labelnet’s knowledge and expertise both on the client’s website and via external blogging and syndication sources.

Relationships were also established with authoritative online directories to increase the brand’s visibility and drive more traffic and enquiries.

In the paid search arena, our PPC managers carried out a full review of the existing Google AdWords account and suggested a number of changes to increase its performance. We set up conversion tracking for more robust monitoring; we reduced the click spend by implementing a more targeted approach; and we also significantly improved Labelnet’s negative keyword list to eliminate irrelevant clicks.

THE RESULTS

  • Organic traffic to the site Oincreased by over 40 per cent over a 12 month period
  • The number of new users visiting the site increased by 48 per cent month on month
  • The new website had a hugely positive impact on conversions
  • The site’s bounce rate dropped by over 30 per cent
  • AdWords click spend was reduced by 30 per cent
  • The website’s new and improved design has encouraged better user engagement

Looking to get results from your website?

Our clients love our work and we always deliver, get in touch with one of our experts today to find out how...

GET IN TOUCH
LATEST NEWS
  • News
    Onsite optimisation: 5 things you need to know
    Getting started with onsite optimisation Onsite optimisation is an essential element of SEO. Here’s how you can make it
  • SEO
    What Makes A Great Piece Of Onsite?
    How to make your content work for you If content is king, how do you create a great piece of onsite content that