When Flora Select approached us in December 2019, they ultimately wanted to see an increase in their online sales. Within less than 6 months we were able to build the number of transactions through the website by 451% year-on-year.
THE BRIEF
To create a sustainable flow of traffic, we prioritised organic search, as well as improvements to the website’s user experience.
With this in mind, our main objectives were to:
Increase organic search traffic
Increase online sales
Optimising user experience
Adjusting the navigation helped us ensure that users could find the most important pages as easily as possible, and improving calls to action meant a clearer path to purchase for Flora Select’s customers.
We also added relevant and informative content to their best-selling product pages, to help them reach informed decisions.
A content and PR strategy
Article topics driven by data, were also added to the website, to complement an offsite content strategy which included contributing to industry magazines, and collaborating with journalists on relevant projects.
Growing Flora Select’s presence on social media
Developing a comprehensive social media calendar, allowed us to put together engaging content to increase activity, as well as take into account all of the venue’s upcoming events, and promote open days.
Improving the experience of mobile users
Recognising that mobile users accounted for over two thirds of their site traffic, we made mobile optimisation a priority.
Adapting the layout of product pages, resizing headings, and introducing a sliding carousel plug in helped make sure we were converting as much traffic as possible.
