We cut cost per acquisition by 172.8% for 4Gadgets, whilst increasing sales by 10% year-on-year
When specialist used and refurbished phones provider, 4Gadgets, first approached us, they were relatively unknown in the space, keen to build awareness and increase traffic to their site. The team were also aware that their paid search strategy needed reviewing, with their cost per acquisition currently too high.
With this in mind, our main objectives were to:
Build brand awareness
Increase traffic to the website
OPTIMISING 4GADGETS’ PAID SEARCH STRATEGY
Through reviewing, restructuring and optimising 4Gadgets’ AdWords account, we were able to improve their quality score and lower their cost per click considerably.
We also implemented a new Google Shopping campaign, to take advantage of another platform that would see them increase their exposure on page 1 of Google’s search results.
ORGANIC SEARCH CAMPAIGNS FOCUSED ON TRAFFIC & ENQUIRIES
Our content focused on providing consumers with as much helpful information around 4Gadgets’ products and services as we could. FAQ copy allowed us to capture long tail search traffic, whilst technical fixes and UX changes provided the best possible base for our search campaigns.
Implementing Schema mark up and customer reviews allowed us to enhance 4Gadgets’ organic listings and increase click through rate.
Optimising their map listings was essential for boosting local search traffic, as well as further increasing their representation on page 1.
Working with social influencers on a series of videos, not only helped gain links from authoritative websites, but proved to be a really valuable way of reaching potential customers across another channel.
4Gadgets are now proud to be of the biggest names in second hand and refurbished phones, competing with the likes of Carphone Warehouse and Giff Gaff.
- 173% reduction in cost per acquisition
- 10 % increase in sales year-on-year
- Page 1 search positions for high volume phrases like “second hand mobile phones” and “second hand iPhones”
- 276% increase in traffic from the most recent year compared to the last full year before we began work.
- During this timeframe, dwell time also increased by 11% and bounce rate decreased by 3.4%.